article thumbnail

The 6 Stages of the Product Life Cycle

Hubspot Marketing

This is a great example of the product life cycle (PLC) in action. Overall, the concept of the product life cycle is to help businesses make decisions on how to mature and grow in the marketplace. For example, a brand new product will market differently than a well-established, mature product.

article thumbnail

Product Life Cycle: What it is & What Are The Stages Involved?

OnPassive Marketing

The time between a product’s introduction to the market and its removal from the shelves is referred to as the “product life cycle.” ” Product life cycle management is the process of planning ways to support and maintain a product continuously. Stage-3: Growth.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Marketers Can Learn From Bud Light’s Tumble

Set Up

This led to social media outbursts and even more consumers boycotting the brand. 1 Ask your consumers what they want: Marketers need to remember that they are working for their audience, not themselves. As marketers, we know the most important thing is understanding the consumer inside and out. What we learned? #1

article thumbnail

Looking for Content Strategy Buy-In? Don’t Rely on the Same Old Arguments

Content Marketing Institute

If you search on Google for “business case for content marketing strategy” (yes, in quotes), you’ll get more than 10 million results. ” In other words, in prioritizing marketing activities, we make the case that content marketing has the potential for more value.