Martech

JUNE 3, 2024

Pick one vertical Choose a category you are committed to dominating, where you have a cohort of existing customers, case studies, strong logos and a good product-market fit. Content, digital experience and ads Tailor your brand with elements of the vertical. Ideally, your competition is weak in this category.

Pharmaceutical 134

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 134

Martech

MARCH 1, 2024

So, our strategies and tactics in B2B not going to be the discounts, points and perks you’ll find in consumer retention marketing. Dig deeper: Where B2B brands win and lose on customer retention Let’s review the best retention marketing strategies for B2B. In short, a maniacal focus on the core business is essential.

Gen Z 134

Gen Z Pharmaceutical Customer Acquisition Marketing 134

Content Marketing Institute

OCTOBER 14, 2017

34:40): Blue Apron launches a new branded podcast, Why We Eat What We Eat. 43:51): Robert’s rave: Robert issues a rare bit of praise for The Drum , for its insightful coverage of Lloyds Banking Group’s announcement that it is shifting away from product marketing to focus on how-to content. (Source: Digiday ). (31:

Content Marketing 106

Content Marketing Millennials Pharmaceutical Finance 106