Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. We think advertising and a great product are the only ways. But, marketers can apply it to content and campaigns. Style is the look, feel and tone of your brand. Yes, it sounds boring.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Hubspot Marketing

APRIL 4, 2024

How much does Instagram influencer marketing cost? How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Most Instagram influencer campaigns are paid and require the influencer to generate original or co-created content around the brand.

Influencer Marketing 101

Influencer Marketing Branding Gen Z Marketing 101

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. That’s how good marketing works—even the strongest fall. You’ll find this same pattern on their products even 160 years later. Do I really need it?

Branding 120

Branding Fashion Gen Z B2C 120

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. Which platforms work best for B2B influencer marketing?

Influencer Marketing 115

Influencer Marketing Branding B2C Marketing 115

Ariyh

OCTOBER 9, 2023

You have two options: Product A, from a company founded in 2021 Product B, from a company started in the 1980s All else equal, which one would you choose? You have two options: Product A, from a startup founded in 2018 Product B, from a brand established in 1865 This time, which one would you choose?

Branding 110

Branding Real Estate eCommerce Copywriting 110

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Find your products valuable and also see your business as an extension of themselves. See their own sense of being reflected in your brand. Sounds great, doesn’t it?

Branding 137

Branding Marketing Marketers Communications 137

Adobe Experience Cloud Blog

DECEMBER 4, 2018

What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. The best description I’ve seen of product marketing’s value to a business comes from Google.

Product Marketing 133

Product Marketing Product PR Price 133

Neil Patel

MARCH 22, 2021

Huge volumes of traffic can make it harder for brands to stand out and reach consumers in the most effective way possible. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. Why Your Brand Should Use Instagram Live Rooms. Ways Brands Can Use Instagram Live Rooms.

Gen Z 133

Gen Z Branding User-Generated Social Media Marketing 133

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth. Your YouTube channel doesn’t have to be a brand video graveyard.

Branding 100

Branding Gen Z Transform Education 100

Martech

JULY 13, 2022

Despite marketers’ pandemic-driven focus on customer satisfaction, less than 35% of consumers are completely satisfied with their brand relationships, according to the 2022 Brand Relationship Design report from digital product, marketing and brand innovation firm R/GA. The survey asked some 13,500 U.S.

Customer 87

Customer Branding Shoppers Retail 87

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Can TikTok for B2B marketing unlock the same potential? Quite a few brands are trying to answer that question for themselves. “The thing about B2B marketing on TikTok is that you’re always dealing with the customer behind the business.

Branding 134

Branding B2C Real Estate User-Generated 134

The CMO Survey

APRIL 24, 2024

Challenges abound for the marketing leaders who are integrating generative AI into their marketing organizations, with the most vexing being “minimizing bias” and “investing in necessary hardware.” Managing Growth Marketing leaders report their largest revenue markets are growing at a rate of 12.1% per year on average.

New Technology 289

New Technology CMO B2C Marketing 289

Buffer Marketing

AUGUST 4, 2022

Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. For the second edition of Social Proof, we interview one of the prime examples of crafting a personal brand — Steph Smith.

Branding 92

Branding Product Promotion Place 92

Hubspot Marketing

MARCH 30, 2020

In this post, we'll explore what twitch is, and how you might use it to engage with prospects and increase brand awareness. Fans can attend sessions led by their favorite streamers and buy branded merchandise from a slew of vendors and event sponsors (For example, Doritos is a proud sponsor of TwitchCon). 6 Ways Brands Use Twitch.

Branding 118

Branding Non-Profit User-Generated Influencer Marketing 118

The Marketing Journal

SEPTEMBER 6, 2021

A meaningful percentage of marketers, entrepreneurs, and executives are in what we like to call “The Brand Cult.” They’ve been taught the best (aka: “the most well known”) brand wins. […]. Did you know it’s possible to be in a cult and not know it?

Branding 52

Branding Marketing Marketers Market Research 52

Sprout Social

MAY 3, 2021

Brands and companies who are *just* reaching out to hire me and my Asian colleagues for speaking engagements and workshops next month for #APAHM …you’re late! For brands who do push through with their APAHM plans, I’d offer this as a word of advice. How can brands elevate Asian creators, activists and leaders in their industry?

Branding 118

Branding Education Place Product Marketing 118

Martech

JULY 6, 2022

The goal that was stated for us was to diversify our brand, evolve our retail portfolio and build stronger relationships with our consumers,” said Ed Poppe, Build-A-Bear’s vice president, loyalty and performance marketing for Build-A-Bear, in a presentation at The MarTech Conference. Connecting customer data and teams.

CRM 72

CRM Branding Retail Entertainment 72

Martech

MAY 9, 2024

Here’s how this shift could lead to the rise of the “marketing generalist” — a new type of marketer who uses AI tools to rapidly execute campaigns across various disciplines, such as content, digital, branding and more. Brand/PR will have fewer, higher-skill people.

PR 97

PR Transform CMO Marketing 97

Marketing Insider Group

OCTOBER 5, 2016

For brands, reaching the point where curious shoppers turn into loyal customers is the ultimate reward for their product, marketing and sales efforts. The post 3 Reasons Why Brand Marketing Needs To Go Visual appeared first on Marketing Insider Group.

Branding 87

Branding Shoppers Marketing Marketers 87

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Renasant Bank: Marketing strategy takes step above boring classes. Click To Tweet.

Education 100

Education Marketing Strategy Branding Energy 100

Search Engine Land

MAY 2, 2024

You’re still seeding valuable brand awareness that will pay dividends down the road. You may also find that YouTube ads reach a different audience than your search ads, a valuable way of expanding your reach and future-proofing your marketing. If you look carefully, you can see their impact across all your marketing channels.

Advertising 107

Advertising Advertisers Marketing Mix Place 107

Hubspot Marketing

NOVEMBER 30, 2022

Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer.

Product 145

Product Food Product Marketing Market Research 145

Duct Tape Marketing

NOVEMBER 16, 2017

How to Use Email Marketing to Build Brand Awareness written by Guest Post read more at Duct Tape Marketing. Employing an effective email marketing strategy is an essential tool for building up brand awareness. Many online businesses tend to view email marketing solely in terms of sales. Why is this so?

Email Marketing 71

Email Marketing Branding Affiliate Marketing Marketing 71

Adobe Experience Cloud Blog

FEBRUARY 24, 2020

I moved into marketing in May 1997 to become a product marketing manager at Microsoft. I didn’t have any formal marketing training, but I did have in-depth knowledge of the product, having been a pre-sales consultant at Microsoft. Marketing needs to match or better this. Brand matters.

Thought Leadership 172

Thought Leadership Marketing Marketers Price 172

Hubspot Marketing

MARCH 28, 2023

Use Cases for AR and VR Marketing applications for AR and VR can vary, so let’s discuss a few examples. For one, AR is a high-quality tool for product marketing. The tech can overlay virtual elements to actual reality, allowing consumers to “test” products in real-life scenarios to see how they like it.

Entertainment 127

Entertainment Marketing Marketers User-Generated 127

Rock Content

JUNE 20, 2016

How important is a brand’s voice? Especially if you’re a content marketer. Your brand voice reflects your core values and communicates your organization’s personality, and is incredibly important when building a relationship with your audience. Finding your brand voice. The same logic applies to a brand.

Branding 42

Branding Millennials Communications Content Marketing 42

Search Engine Land

SEPTEMBER 19, 2023

Much like paid search practitioners occasionally like to borrow competitor clout and poach traffic by bidding on brand terms, SEO professionals who are growing brands in new markets need to look at poaching the demand that already exists for related markets – and then explain why their brand is a great alternative.

New Markets 134

New Markets SEO Energy Inbound Marketing 134

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. Are marketers finally ready for this? “I think brand marketers are sort of biding their time — let’s not panic until we need to,” DeZao agreed.

Retail 135

Retail Finance Advertising Advertisers 135

Search Engine Land

MAY 15, 2023

Branded terms have more visibility Many SaaS websites get considerable branded traffic but minimal visibility for non-branded search. UK, and India, struggle despite more branded traffic. is branded, and only 5.6% is non-branded. Even unicorns from ​​fast-growing regions, such as the U.S.,

SEO 118

SEO Customer Acquisition User-Generated Customer Journey 118

Rock Content

JUNE 22, 2016

How important is a brand’s voice? Especially if you’re a content marketer. Your brand voice reflects your core values and communicates your organization’s personality, and is incredibly important when building a relationship with your audience. Finding your brand voice. The same logic applies to a brand.

Branding 40

Branding Millennials Communications Content Marketing 40

Sprout Social

FEBRUARY 8, 2024

Competitive data unveils advantages and opportunities for your business by analyzing your competitors’ products, marketing strategy and social media. Examining your industry peers will help you better understand your customers’ needs and brand perception. Consider brand perception in comparison to your competitors.

Price 106

Price Entertainment Social Media Marketing SEO 106

Martech

OCTOBER 13, 2023

It can provide brand exposure at the beginning of the journey, or it can nudge a customer near a store, or in-store, at point-of-purchase. Now, these big screens in city centers are not just used for brand awareness, but they can be used to drive response.” Brand data. All these digital features have now come to out-of-home.”

CMO 123

CMO Advertising Advertisers Retail 123

Search Engine Land

SEPTEMBER 20, 2023

To get started, simply upload your video assets that best represent your brand, decide who you want to show your ads to then choose how often people should see your video ads across multiple devices. Get the daily newsletter search marketers rely on. Getting started. This can all be done in just a few clicks. How it works.

Advertising 126

Advertising Advertisers Product Product Marketing 126

Duct Tape Marketing

MAY 22, 2015

The Minimalist Guide To Managing Your Brand Reputation Online written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Let me tell you, brand value is diluting. If you set it too high on your website and the product doesn’t live up to it, your customer is going to feel disappointed.

Management 70

Management Branding Customer loyalty eCommerce 70

Search Engine Land

OCTOBER 19, 2023

Microsoft is now inviting brands with existing chat experiences or large language models to apply to partner with its Chat Ads API. Snapchat and Axel Springer were the first to market as Microsoft select chat partners, with both brands already reporting promising results. Chat Ads API in closed beta. Lauren Tallody, Sr.

Advertising 110

Advertising Advertisers Place Product 110

Search Engine Land

FEBRUARY 15, 2024

Most B2B marketers, regardless of brand or agency experience, have likely faced this scenario: a marketer in charge of budget insists on investing in PPC campaigns despite evident issues that will hinder their effectiveness. Below are common issues early-stage brands must be addressed before spending a dollar on media.

CRM 106

CRM Education Communications Branding 106

Sprout Social

FEBRUARY 12, 2024

Plus, the three critical components of an effective influencer marketing strategy you need to know. 3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Let’s get into more benefits of influencer marketing.

Influencer Marketing 103

Influencer Marketing Transform Marketing Marketers 103