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What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. Digital content can also be cross-posted or promoted to multiple platforms with just the push of a button. This just cant be done as efficiently with analog content.

Tentpole 104
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IAB NewFronts rings in the age of digital video dominance

Martech

The picture is coming together where always-connected consumers can watch more of what they want, where they want, while brands remain present in an unobtrusive way. Users describe their ideal audience and audience attributes, and the tool pulls up relevant audience segments reachable through DV360.

Tentpole 114