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How to create local business content that converts

Search Engine Land

With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. Incorporating video marketing. Engaging on forums can be a great way to help people get to know your brand, but tread lightly.

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Video Marketing of the Future: How GoPro Ups Your Marketing Game

Adobe Experience Cloud Blog

Author: Dayna Rothman When one real estate firm employee’s daily grind became too saturated with routine, he decided to take matters into his own hands.What did he do to snap out of his routine? Significantly, one short video ignited conversations and buzz that lasted a lot longer than one-and-a-half minutes. The Public Effect.

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3 Short-Form Video Trends Online Marketers Should Watch in 2021

Hubspot Marketing

Aside from length, one thing that set short-form videos apart is the trend culture. So, to get on the "For You" page on TikTok — which is equal to the "Explore" page on Instagram — brands must often join in on the fun. Sanders says short-form videos give creators an innovative way to showcase their content. Another benefit?

Gen Z 144
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12 Content Marketing Trends to Keep an Eye in 2021

Rock Content

2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective.

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A Guide to Increasing Video Advertising Engagement 

Bannerflow

Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions. According to research by Wyzowl, 8 6% of marketers already use video as a marketing tool, and 81% reported that videos had led to an immediate increase in sales. What is video engagement?

Gen Z 52
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5 Lead Generation Techniques for Small Businesses in 2019

Adobe Experience Cloud Blog

What techniques and approaches will help you generate a consistent stream of leads this year and beyond? In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time. Video marketing has other benefits beyond distribution and traffic generation.

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Search Engine Rewind: What We Learned In 2022 and Where SEO Is Going in 2023

Neil Patel

Google continues to be the gold standard that drives priorities for digital marketing. The priorities for 2022 continued to be informative, useful content that answered user search queries. Writing for search engines may have been helpful in the past, but Google has been vocal about prioritizing anything written for its users.

SEO 113