CMO Customer Journey Thought Leadership Transform 
Marketing Insider Group
JULY 13, 2020
While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO.
Adobe Experience Cloud Blog
JUNE 14, 2016
Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. Digital transformation. In this digital age, successful organizations are keeping pace with technology changes and customer behavior. Understand Customer Behavior. Personalize the Customer Experience.
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Adobe Experience Cloud Blog
MARCH 16, 2015
in the middle of all the action—we had a fun mix of engaging marketing thought leadership sessions, plenty of places to charge your devices and relax, a sweet photobooth, swag, and a taco bar! Transformational Engagement Marketing Through Brand Activation and Consumer Nurturing. Alan Gellman: CMO of Esurance.
Marketing Insider Group
FEBRUARY 6, 2023
The global pandemic significantly accelerated digital transformation. This has radically transformed marketing, which was already well along on the path of marketing transformation. Deliver next-generation customer engagement with content, consistent messaging and value to specific personas, and increased enablement.
Adobe Experience Cloud Blog
AUGUST 19, 2019
Die digitale Transformation von Adobe. Unser Erfolg basiert auf der Kernüberzeugung, dass die digitale Transformatio n damit beginnt, die gesamte Customer Journey neu zu definieren. Der CEO von Best Buy, Hubert Joly, kam zu Narayen auf die Bühne und berichtete von der digitalen Transformation des Einzelhändlers.
Adobe Experience Cloud Blog
MAY 10, 2016
Digital Transformation for Tomorrow’s Marketer. Marketers have transformed from being a service component of the business, with the purpose of feeding leads to sales and the perception of being a cost center, into a critical competitive foundation of the business with a seat at the revenue table. And, it’s already begun.
Adobe Experience Cloud Blog
FEBRUARY 7, 2020
Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. There are no two ways about it: your customers want personalized content from all your channels, including web and email. Source: 2019 CMO Survey, Deloitte.
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