article thumbnail

4 Reasons Why Marketing Automation Fails

Adobe Experience Cloud Blog

In fact, CMO Council reports that more than half of senior marketers say that using enriched or personalized content and digital interactions yield higher response and engagement rates. Don’t let these marketing automation fails happen to you. Not being on the channel your buyer is on.

article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. Orbit Media) 90% of businesses employ content marketing tactics like blogging. market share.

article thumbnail

Marketing attribution: What it is, and how it identifies vital customer touchpoints

Martech

Marketers and C-level executives are feeling an increased demand to prove the effectiveness of their ad campaigns and marketing initiatives. Marketing attribution has the potential to address this need. That some marketing dollars will inevitably be wasted is not news. Multi-touch attribution. Click here to download!