CMO eBook Product Whitepaper 
OnDemand CMO
NOVEMBER 15, 2022
There’s no denying the appeal of ebooks: sleek and lightweight, these can live on your iPad or Kindle and are so popular that they even outsell physical books on Amazon. While a major moneymaker for publishers, ebooks also have great applications for your marketing strategy. What should you write about in your ebook?
Hubspot Marketing
JANUARY 7, 2024
According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services. This strategy can speed up business growth.
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Unbounce
OCTOBER 20, 2023
And when your CMO or CEO has a “big idea” Weʼve all been there. What do they already know about your product or service? Get 10% off your first purchase,” “check out our new product,” “meet our leadership team.” Not ideal, but sometimes you have to think on your feet. What pain points are plaguing them?
Marketing Insider Group
AUGUST 30, 2021
According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. So much of what we see today are product-centric claims aimed at impressing the prospect. Empathetic understanding is not the product of survey data.
Campaign Monitor
FEBRUARY 25, 2022
Say, for example, your website won a Webby Award, or your production company’s movie got picked for a Vimeo Staff Pick. You might instead recap your top-selling products or share a list of your top-performing content. A product video how-to. Little known uses for your product or service. Recent award nominations or wins.
Marketing Insider Group
AUGUST 30, 2021
According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. So much of what we see today are product-centric claims aimed at impressing the prospect. Empathetic understanding is not the product of survey data.
Exposure Ninja
JULY 5, 2023
Attracting the right crowd: By creating targeted content that addresses your audience’s specific needs and pain points, you’ll draw in the folks who are most likely to benefit from your products or services. Share your expertise through blog posts, whitepapers, webinars, or podcasts to build trust and credibility with your audience.
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