Rock Content

MARCH 14, 2024

Clear calls to action: tell them what to do next (subscribe, visit product page, contact sales). Lead magnets: offer downloadable resources (ebooks, whitepapers) in exchange for user information. Personalized content that addresses their problems and offers solutions fosters trust and lays the groundwork for conversion.

Whitepaper 106

Whitepaper User-Generated eBook Health 106

Hubspot Marketing

SEPTEMBER 27, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. Product Descriptions (50%) 50% of marketers who use generative AI found that the technology is helpful for product descriptions.

Whitepaper 76

Whitepaper eBook User-Generated Marketing 76

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Along with millions of other professionals, I have come to rely on ChatGPT to help boost productivity and creativity and do an endless list of helpful tasks.

Whitepaper 111

Whitepaper eBook Advertising Advertisers 111

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s an expense that’s well worth the cost, as 80 % of people have spent money on a product due to top-tier content marketing. Get started creating optimized and authoritative blog posts, white papers, e-books, and more!

Place 78

Place Whitepaper Finance Price 78

Rock Content

AUGUST 25, 2023

Are your products and services valuable to other businesses and organizations looking to improve their operations, produce their goods, and resolve key challenges? Start by identifying the types of businesses and organizations that can benefit from your products and services. If so, you need a great B2B content marketing strategy.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Rock Content

SEPTEMBER 17, 2023

By working with a freelancer, you can efficiently scale up your content production while aligning your budget with your content requirements. There are a variety of types of content writing, including blogs, articles, press releases, white papers, ebooks, and case studies. How Do I Write Content As a Freelancer?

Whitepaper 87

Whitepaper eBook Health Communications 87

Adobe Experience Cloud Blog

DECEMBER 7, 2009

Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools. This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. Increasing the Response to Your Email Marketing. Social Web Analytics.

eBook 115

eBook Marketing Strategy Whitepaper PR 115

Lynton Web

APRIL 6, 2023

The Benefits of Using Paid Media Adding paid media to your inbound marketing strategy is a great way to amplify the content you’ve spent time creating or the product you’ve designed. Use Paid Media to Promote Savings Spending money on paid media to promote discounts on your product or service is useful.

Inbound Marketing 98

Inbound Marketing Whitepaper eBook Advertising 98

Search Engine Land

DECEMBER 6, 2023

Consideration stage Potential buyers have clearly defined their problem or need and are now exploring different solutions, products, or services. SEO content should be crafted to highlight the unique selling points of your products or services and how they compare to competitors, leveraging case studies, reviews, and testimonials.

SEO 122

SEO CRM B2C eBook 122

Hubspot Marketing

DECEMBER 1, 2023

Do you want to educate the buyer on your product or industry? Then, you’ll probably want to create a free resource like an ebook or whitepaper that they can download by filling out a form and submitting their contact information. Or perhaps you want to increase the number of people who sign up for your product.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Marketing Insider Group

AUGUST 10, 2021

For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click. Download eBook Now. Download” is a predictable, low-effort verb, and “eBook” clearly explains what the users are getting in exchange for their information.

eBook 144

eBook User-Generated Whitepaper Education 144

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. She is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many startups.

Product 61

Product Whitepaper Product Marketing Management 61

Vertical Response

JUNE 20, 2022

For example, you could send welcome emails to new subscribers, followed by informational emails revolving around your products or industry. You may want them to download eBooks or reports, buy your products, reach out to your team, and so on. They’re more widely used than videos, case studies, eBooks, and white papers.

Whitepaper 78

Whitepaper eBook Shipping Email Marketing 78

Martech

APRIL 28, 2023

Doing so will completely change your approach to how you market products and services across the digital ecosystem, leaving competitors who are not up to speed in the dust. Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports.

Whitepaper 134

Whitepaper User-Generated Transform Marketing 134

Rock Content

DECEMBER 14, 2023

Focus on the sales funnel Look at SEO statistics that help you better understand the sales funnel associated with your products. Some examples of beneficial content include: Blogs Podcasts Webinars White papers Ebooks Case studies Newsletters Apps These tools can establish your brand as an industry authority and increase your online presence.

SEO 75

SEO Whitepaper B2C eBook 75

Rock Content

APRIL 6, 2023

Outstanding products and excellent customer service are no longer enough to help a business succeed. Their primary job is crafting compelling written content designed to market a product or otherwise interest an audience in a brand. A copywriter may also compose web content or SEO material.

Whitepaper 91

Whitepaper Finance Copywriting Law 91

Marketing Insider Group

JANUARY 3, 2023

Onboarding is the first chance for your team to deliver and delight through communication, videos, guides, and emails that welcome new customers, offer value, and create a strong foundation with your team, products, and services. Personalize, Personalize, Personalize. Google knows the value of relevant content, and so do your customers.

Customer 136

Customer Whitepaper eBook Education 136

Exposure Ninja

MARCH 18, 2022

You might use different CTAs depending on who the content is aimed at – if it’s aimed at top of the funnel traffic , you could include a CTA for your email list or an eBook. Package Up Your Best Content as an eBook. Make your blog content go further by repurposing it as an eBook. Start Live Streaming.

Whitepaper 98

Whitepaper eBook User-Generated eCommerce 98

Rock Content

AUGUST 13, 2019

When a person downloads your eBook, for example, you have no way of knowing why the person downloaded it, what company they work for, or even their email address. Is it an eBook? A white paper? The file is presumably saved to their desktop—but why? Take into account the type of content you’re creating.

Whitepaper 51

Whitepaper eBook Education Place 51

Search Engine Land

JULY 26, 2023

Gone are the days of gating standard ebooks, whitepapers, checklists, etc. BOFU keywords Product-level keywords Product-level keywords are traditional lead generation-focused keywords that are transactional and product-driven. Move beyond short-term campaigns promoting a webinar or a gated whitepaper.

Whitepaper 98

Whitepaper Finance User-Generated Marketing 98

Marketing Insider Group

APRIL 19, 2021

Explaining what their products and expertise can do for those customers. You might think that your product can make the entire world a better place. to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Image via Pixabay. So can stories.

Whitepaper 134

Whitepaper eBook Marketing Marketers 134

Lynton Web

APRIL 11, 2024

Generate leads : Including calls-to-action (CTAs) in your blog posts and offering valuable resources like eBooks or whitepapers can help you generate leads and nurture them through the buyer's journey. As such, it's worth investing time and creativity into crafting a compelling, click-worthy title.

Whitepaper 105

Whitepaper SEO eBook Place 105

Marketing Insider Group

MARCH 2, 2023

Here are a few ideas: Incorporate calendars to facilitate easy appointment booking Service calculators to help potential customers find the right service and price point for their needs Reliable and accurate navigation menus on each page More stand-out buttons for email subscription, ebook downloads, social media accounts – you name it!

Whitepaper 88

Whitepaper eBook Fashion User-Generated 88

Vertical Response

JULY 11, 2022

Product updates. Freebies (eBooks, white papers, reports, coupons, etc.). Sure, you may include a few links to your products, but your main goal is to inform and engage readers. Product information. Stand-alone emails, or dedicated emails, inform subscribers about one specific product, service, or event.

Email Marketing 101

Email Marketing Whitepaper Marketing Marketers 101

AWeber

NOVEMBER 9, 2022

You’ve probably seen it yourself: websites offering huge gifts to compel website visitors to join their email lists — 10-page ebooks, 5-day courses, 25-page white papers and beyond. The problem is, while a great lead magnet is a valuable list-growth tool, you probably feel overwhelmed by the idea of writing a 10-page ebook.

eBook 111

eBook Whitepaper Health eCommerce 111

CXL

MAY 27, 2022

While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Rock Content

SEPTEMBER 4, 2023

It focuses on delivering your marketing message to the individuals who are most inclined to find the information, and eventually, your product or service, appealing. Uninformed audience This audience has little idea or has already developed an opinion about your company or product. What Are The Types of Audiences?

Marketing Strategy 52

Marketing Strategy Content Marketing Whitepaper Law 52

Rock Content

AUGUST 13, 2019

When a person downloads your eBook, for example, you have no way of knowing why the person downloaded it, what company they work for, or even their email address. Is it an eBook? A white paper? The file is presumably saved to their desktop—but why? Take into account the type of content you’re creating.

Whitepaper 40

Whitepaper eBook Education Place 40

Hubspot Marketing

FEBRUARY 22, 2023

Picking a broader topic may get you more contacts, but those contacts may not be quality leads interested in your product or service. Offer unique industry insights in an ebook or report. Lead magnets like industry reports, studies, and ebooks help position your brand as an authority on a particular topic. Be trustworthy.

eBook 145

eBook Finance User-Generated Transform 145

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

The new generation of digitally savvy customers does a bulk of their product research online. In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. At the beginning of the customer journey , customers may become aware of your product or service but not quite ready to purchase.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

OnPassive Marketing

OCTOBER 11, 2022

As an affiliate marketer, you can promote products to your website visitors and earn a commission on qualifying purchases. To become an affiliate marketer, you’ll need to sign up with an affiliate program and create unique affiliate links to products. Check out these widely used platforms to promote your affiliate products.

Affiliate Marketing 82

Affiliate Marketing Whitepaper User-Generated Marketing 82

Marketing Insider Group

MAY 3, 2021

Many times, corporations look at content marketing from their perspective of having all the knowledge about their product or solution. From eBooks to video to social media posts, you are creating a narrative. However, I can guarantee that your audience knows less than you think. Your audience isn’t an expert. It’s that simple.

Content Marketing 115

Content Marketing Whitepaper Thought Leadership eBook 115

Hubspot Marketing

MAY 14, 2019

A good landing page is focused on a particular stream of traffic -- say, from an email campaign that's promoting an ebook. Here are some of the ways you can use a landing page to start a relationship with your future customers: Ebooks and Whitepapers. Free Trial of a Product. Offering people a free demo of your product?

Whitepaper 98

Whitepaper eBook User-Generated Advertising 98

Hubspot Marketing

OCTOBER 25, 2023

Download an ebook. You can add the page length of the whitepaper you offer, mention a specific discount, or list the numerical impact or benefit of a particular resource you provide. The first word in this CTA on Zoom’s website is “securely,” which is a robust descriptor for its product. Sign up for an account.

Whitepaper 113

Whitepaper Copywriting User-Generated PR 113

Marketing Insider Group

MARCH 24, 2021

All your research, great writing, and video production can set the stage. And, prospects will feel more comfortable asking your employees questions about your products and services. Although you might have to fork over some cash – or at least some of your products – for an influencer’s imprimatur, it’s often well worth the investment.

Branding 142

Branding Transform Whitepaper User-Generated 142

Digital Marketer

NOVEMBER 4, 2022

With affiliates, you’ll be able to spread the word further about your product or service. Long-form content can come in various forms, including online guides and eBooks. A guide or brochure is perfect for describing products, services, etc. An end-of-year review The launch of a product/service Monthly updates (i.e.

Whitepaper 77

Whitepaper Fashion eBook SEO 77

Marketing Insider Group

DECEMBER 3, 2020

In the B2B world, retail professionals aren’t the ones on the Black Friday “front lines”, but they are competing for which products win primetime shelf space and e-commerce hero features. B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners. But if U.S.

Retail 91

Retail Whitepaper Food B2C 91