On24- CMO Confessions

AUGUST 27, 2020

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Matt Heinz, President and Founder of Heinz Marketing. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO Marketing Marketers Whitepaper 52

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services. This strategy can speed up business growth.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Adobe Experience Cloud Blog

OCTOBER 12, 2015

On Oct 20 th we will release a white paper that addresses the essential question we are all asking: “How do I create the marketing organization of the digital age?”. Case in point, not long ago my insurance company offered me some information over the phone about their credit card product. What gives? I already told them no!

Whitepaper 134

Whitepaper Thought Leadership Direct Mail CMO 134

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? She posts on productivity hacks, content marketing, brand building and will convince you to deploy an influencer marketing plan. Kristina actively posts about product content strategy, content design, and UX writing.

Digital Marketing 92

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 92

Marketing Insider Group

MARCH 9, 2020

Involve all your teams in content production. Outsource production and automate distribution to boost your ROI. White paper or e-book downloads. You can stretch its value even further by turning it into a how-to video, an in-depth white paper, or even a webinar. CMO, tear down that wall. Engagement.

Whitepaper 106

Whitepaper Thought Leadership CMO Content Marketing 106

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. Prospects go on your website in smaller numbers to look at your products or services.

B2C 122

B2C Whitepaper CRM Marketing Automation Platform 122

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. So much of what we see today are product-centric claims aimed at impressing the prospect. Empathetic understanding is not the product of survey data.

Whitepaper 115

Whitepaper CMO Marketing Marketers 115

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. With an extra $1,000 I’d buy a better microphone and camera for my video productions.

Whitepaper 103

Whitepaper Content Marketing Direct Mail User-Generated 103

Unbounce

OCTOBER 20, 2023

And when your CMO or CEO has a “big idea” Weʼve all been there. What do they already know about your product or service? Get 10% off your first purchase,” “check out our new product,” “meet our leadership team.” Not ideal, but sometimes you have to think on your feet. What pain points are plaguing them?

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. So much of what we see today are product-centric claims aimed at impressing the prospect. Empathetic understanding is not the product of survey data.

Whitepaper 69

Whitepaper CMO Marketing Marketers 69

Content Marketing Institute

DECEMBER 10, 2018

Viveka, chief visibility officer at Vengreso, and Bernie, CMO at Vengreso, presented 3 LinkedIn Content Marketing Strategies that will Drive Visibility, Credibility and Traffic at Content Marketing World. Book or product reviews. Product demonstrations. View @LinkedIn as a conversation platform, not just a digital resume.

Branding 102

Branding Whitepaper Thought Leadership User-Generated 102

Content Marketing Institute

AUGUST 10, 2018

During a global team meeting (which brings together representatives from the Americas, EMEA, and APAC marketing teams) in 2016, JLL Americas CMO Jill Kouri saw work that a team in India had created. What was missing was the brand’s story, which wasn’t always conveyed with a white paper or research report.

Real Estate 61

Real Estate Content Marketing Whitepaper Transform 61

Adobe Experience Cloud Blog

MAY 25, 2010

Surveys of CMOs and other executives have repeatedly proven that marketers need to measure and demonstrate marketing ROI and the impact marketing programs have on revenue. Consider these studies: Over half of CMOs say that their top challenge is quantifying and measuring the value of marketing programs and investments.

Whitepaper 79

Whitepaper Transform CMO Analytics 79

Adobe Experience Cloud Blog

JANUARY 23, 2017

Having created numerous products that leverage massive volumes of data in the marketing and sales space, we get asked many questions about how to best leverage intent data. For example, if the person reading this blog is a marketing professional, it’s possible they are in the process of evaluating a product that leverages intent data.

Thought Leadership 122

Thought Leadership Whitepaper Marketing Automation Platform CMO 122

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

Organizations are putting more and more resources into inbound marketing, so I wasn’t shocked to see the chart below from The CMO Club that shows that these skills are the most coveted by marketing execs. Our competitors, like many, often spread FUD (fear, uncertainty, doubt) about our product. And it appears we are not alone.

Inbound Marketing 109

Inbound Marketing Management Whitepaper Energy 109

Exposure Ninja

JULY 5, 2023

Attracting the right crowd: By creating targeted content that addresses your audience’s specific needs and pain points, you’ll draw in the folks who are most likely to benefit from your products or services. Share your expertise through blog posts, whitepapers, webinars, or podcasts to build trust and credibility with your audience.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Welcome Software

OCTOBER 12, 2022

I was also reading through your website ahead of our conversation today, and I noticed you used the term fractional CMO in a few places. And I would just like to know what is a fractional CMO? Would you consider yourself a fractional CMO at this point? Stephanie Nivinskus: I am a fractional CMO, yes. Laura Dolan: Exactly.

CMO 40

CMO Whitepaper Place Shipping 40

Welcome Software

OCTOBER 12, 2022

I was also reading through your website ahead of our conversation today, and I noticed you used the term fractional CMO in a few places. And I would just like to know what is a fractional CMO? Would you consider yourself a fractional CMO at this point? Stephanie Nivinskus: I am a fractional CMO, yes. Laura Dolan: Exactly.

CMO 40

CMO Whitepaper Place Shipping 40

Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Mvolpe – Mike Volpe – CMO @ Hubspot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC, golf, Patriots, Red Sox. San Francisco, CA · [link].

PR 111

PR Whitepaper CMO Marketing 111

Unbounce

JULY 12, 2023

And, as you know, I’m Pete Housley, CMO of Unbounce. And I know I’ve spoken at great length with Garrett, our Lead Content Specialist here at Unbounce, and he just polished a 6,000 word white paper on CRO, and used Chat GPT throughout the process. They’ve just announced a new product.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Marketing Insider Group

AUGUST 12, 2010

When a CMO asks a CSO what he wants from the lead program, he often hears something like the following: I want a lot of leads and I want them to be highly qualified. You can’t “sell&# someone unless they are in the market to buy a product or service like yours. In fact in the long run it costs a lot more. So if you: a.

Telemarketing 77

Telemarketing Customer loyalty Marketing Marketers 77

Adobe Experience Cloud Blog

JULY 10, 2019

Offering high-quality products and services to your customers is table stakes for any company to survive. As a reminder, people buy experiences , not just products. For example, let’s say a new contact converts from one of your paid media campaigns by clicking on an ad and downloading your latest white paper.

Marketing Strategy 115

Marketing Strategy Whitepaper Transform Thought Leadership 115

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more. These blog posts, whitepapers, and podcasts can show you how to do it right. white paper).

Whitepaper 53

Whitepaper Buzz Marketing eBook CMO 53

Martech

JULY 26, 2021

I do think you’re going to see these multifaceted, multi-talented leaders of marketing ops step up to that CMO role. The question was put to the group: “How many of you are interested in becoming a CMO.” I absolutely do see that.”. But what about the MOPs professionals themselves? Three or four hands were hesitantly raised.

CMO 93

CMO Whitepaper Shoppers Marketing Automation Platform 93

Marketing Insider Group

OCTOBER 25, 2021

They are no longer a passive party when it comes to learning about products. They’re not waiting for you to tell you how great your products are. Permission to post content on social media and elsewhere about your company’s culture, products, and services. The growth of online content has given consumers more power.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Adobe Experience Cloud Blog

FEBRUARY 22, 2012

For more, see the Marketo whitepaper Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program.). You’ll have lots of names coming in from people who respond to your content – but in all likelihood many of those people will not be true potential buyers for your products. How does marketing automation fit in? .

Inbound Marketing 124

Inbound Marketing CMO Outbound Marketing Whitepaper 124

Adobe Experience Cloud Blog

MAY 27, 2016

While that may not necessarily hurt them, considering that companies with higher SEO rankings are almost definitely selling more products and making sales directly, utilizing SEO with content marketing can make their brand more visible. How do you determine what your rankings are? The Value (and Opportunity) of Mobile for B2B.

SEO 91

SEO Thought Leadership Whitepaper User-Generated 91

Adobe Experience Cloud Blog

FEBRUARY 27, 2012

by Jon Miller So your company is committed to an inbound marketing strategy; in which kind of resources should a CMO invest on a sustainable basis? This should be distinct from your news calendar; the monthly theme should focus on a key customer issue or keyword phrase, not your company or product. I call these your “big rocks.”.

Inbound Marketing 99

Inbound Marketing Marketing Strategy CMO Whitepaper 99

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Marketing Insider Group

SEPTEMBER 30, 2010

She also recapped a CMO Council study: Sales and marketing—according to the report, which surveyed 506 sales, marketing and channel management professionals online—were more “antagonistic than synergistic” and there was “mistrust, misunderstanding of function, and a lack of alignment and singularity of purpose.

Marketing 78

Marketing Marketers Manufacturing Customer loyalty 78

Adobe Experience Cloud Blog

MARCH 30, 2016

Their other tactics, aside from in-person events, involve different forms of content that can be hosted online: case studies, whitepapers, research reports, and infographic. They expect and deserve open access to the same information on any platform, a unified, omni-channel experience that unfolds organically wherever they are.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Campaign Monitor

FEBRUARY 25, 2022

Say, for example, your website won a Webby Award, or your production company’s movie got picked for a Vimeo Staff Pick. You might instead recap your top-selling products or share a list of your top-performing content. A product video how-to. Little known uses for your product or service. Recent award nominations or wins.

Whitepaper 75

Whitepaper Customer loyalty Education eBook 75