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AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

Instead, they give marketers more time and energy to focus on those things. Instead of manual checks, these agents can flag inconsistencies across hundreds of assets in minutes, freeing up marketers for more strategic tasks. An aspect [marketers] don't think about is its adaptive decision-making, said Ermakovich.

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Are CMO Ambitions Too Low?

Marketing Insider Group

Some tout that HR is the new marketing. But under the CMO, the CIO will focus on systems of engagement and the customer while providing a holistic view on how the IT function can be a strategic differentiator for the company. This all brings me back to marketing’s ambitions. The post Are CMO Ambitions Too Low?

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CMO Spotlight | Pete Boland - Kelly

Set Up

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Pete Boland , the CMO of Kelly, to share about his philosophy on discovering passions and the influence of mentors and Shakespeare on his career and leadership. “

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The Alexa of Marketing: Helping Win Customers and the Boardroom

Adobe Experience Cloud Blog

CMOs and their teams. The CMO job description has also undergone massive change in recent years. With your target audiences ready, your AI system can provide you with insights to refine your current strategy, or even expand to new markets, geographically or even into a new vertical. Grow Your Market.

Customer 134
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Reflecting on the most rewarding marketing experience of my life

Businesses Grow

The event is called The Uprising (every marketing rebellion needs one, right?). Although the experience was merely two and a half days, this was an intense immersion in new marketing ideas, natural beauty, and meaningful new relationships. Best experience of my marketing life.”

Gen Z 133
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How Planful uses customer intent to speed up the B2B buying cycle 

Martech

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. He knew about their robust reviews program which was initially why he reached out as Planful’s new CMO. “We changed our narrative.

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The Marketing Career Path | Advice for the Marketing Professional #3

Set Up

In this Marketer Musings segment, the following mashup presents marketing leaders sharing advice that they wish they had known as a younger marketer, as well as advice they would give to current marketing executives in executive, CMO, or VP roles similar to their own. COMING SOON: Guides to New Marketing Roles.

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