Martech

MARCH 11, 2022

In January, LendingTree appointed Shiv Singh as their first Chief Marketing and Customer Experience Officer. He’s also served as CMO for medical technology startup Eargo, and has also held high-level positions at Visa, PepsiCo and Razorfish. Until the start of the pandemic, there was a CMO in place and CX was separate.

New Markets 107

New Markets Finance Customer CMO 107

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 The CMO Survey Award for Marketing Excellence is selected by fellow marketers.

CMO 130

CMO Finance Marketing Marketers 130

Marketing Insider Group

OCTOBER 28, 2015

And, even more interesting still, companies performed better when there were fewer finance experts on the board. My bet is that executives with a marketing background understand the need to invest in systems that engage with customers – and then actually engage with them. Some tout that HR is the new marketing.

CMO 79

CMO Finance Energy Communications 79

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets?

CMO 89

CMO Communications Finance B2C 89

Martech

SEPTEMBER 14, 2023

What I have observed over the past two years is that, while cutbacks in marketing may reduce customer acquisition cost, they can also deliver a considerable hit to annual contract value — as much as a 45% fall-off. “We We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa.

Transform 118

Transform CMO Customer Acquisition Finance 118

Adobe Experience Cloud Blog

MARCH 23, 2018

Perhaps this explains why there are still a small number of CMOs in the boardroom. Only 21% had a marketing background among FTSE 100 CEOs. The annual Robert Half FTSE 100 CEO Tracker showed that majority of CEOs (43%) have a background in finance. Marketing as a Growth Driver. CMOs and their teams.

Customer 134

Customer Thought Leadership Analytics Marketing 134

Duct Tape Marketing

NOVEMBER 9, 2022

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Marketing Against the Grain, hosted by Kip Bodner and Keion Flanigan is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Do we go after a new market? Do we just make more products?

Real Estate 75

Real Estate Price Marketing Marketers 75