Martech

MARCH 11, 2022

In January, LendingTree appointed Shiv Singh as their first Chief Marketing and Customer Experience Officer. Singh came to the company from The Expedia Group, where he was SVP and general manager. He’s also served as CMO for medical technology startup Eargo, and has also held high-level positions at Visa, PepsiCo and Razorfish.

New Markets 106

New Markets Finance Customer CMO 106

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 The CMO Survey Award for Marketing Excellence is selected by fellow marketers.

CMO 130

CMO Finance Marketing Marketers 130

Hootsuite

AUGUST 6, 2021

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. Since the start of the pandemic, digital marketing has contributed 32.7%

Management 130

Management Marketing Marketers Key Performance Indicator 130

Marketing Insider Group

OCTOBER 28, 2015

And, even more interesting still, companies performed better when there were fewer finance experts on the board. My bet is that executives with a marketing background understand the need to invest in systems that engage with customers – and then actually engage with them. Some tout that HR is the new marketing.

CMO 79

CMO Finance Energy Communications 79

Martech

SEPTEMBER 14, 2023

What I have observed over the past two years is that, while cutbacks in marketing may reduce customer acquisition cost, they can also deliver a considerable hit to annual contract value — as much as a 45% fall-off. “We We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa.

Transform 118

Transform CMO Customer Acquisition Finance 118

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets?

CMO 93

CMO Communications Finance B2C 93

Businesses Grow

FEBRUARY 6, 2023

Summarize complex podcast show notes My friend Joeri Billast is a Web3 consultant and host of the wonderful CMO Stories podcast. Create a mindmap for a product introduction Richard Bliss of BlissPoint Consulting offered this idea: I asked it to create a text-based mindmap on what I need to do to promote an old product into a new market.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145