Martech

MARCH 11, 2022

He’s also served as CMO for medical technology startup Eargo, and has also held high-level positions at Visa, PepsiCo and Razorfish. Until the start of the pandemic, there was a CMO in place and CX was separate. When that CMO left, the business decided what was the right structure for the future. There had to be a better way.

New Markets 112

New Markets Finance Customer CMO 112

On24- CMO Confessions

SEPTEMBER 10, 2020

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Jon Russo, CMO and Founder of B2B Fusion. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO Finance Pharmaceutical Event Marketing 52

Marketing Insider Group

OCTOBER 28, 2015

And, even more interesting still, companies performed better when there were fewer finance experts on the board. On the flip side, other disciplines – finance, operations, IT, HR – are all about driving costs out of the business. The post Are CMO Ambitions Too Low? How can that be? Under the CFO it will be costs.

CMO 79

CMO Finance Energy Communications 79

Set Up

JANUARY 19, 2024

New + Noteworthy CMO Roles Are Being Eliminated…Or Are They? Companies like Etsy, Walgreens, Lowe's, Hyatt Hotels, McDonald's, Johnson & Johnson, Uber, Lyft + more have eliminated the CMO role, but it still exists…in a way.

CMO 52

CMO Finance Price Management 52

On24- CMO Confessions

JANUARY 14, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with today’s marketing and sales leaders. Today’s CMO Confessions features Evy Lyons, CMO at Traackr. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. Ecology Major to CMO.

CMO 52

CMO B2C Influencer Marketing Communications 52

Martech

APRIL 18, 2024

This year, our aim was to place a strong emphasis on actionable insights at the core of our discussions,” said Benoit Skinazi, CMO at Sharethrough, the programmatic adtech company hosting the event. “We For us as a bank, our scope 3 emissions are finance emissions. Fifty percent of our energy now comes from renewables.

Advertising 113

Advertising Advertisers Finance Marketing 113

Marketing Insider Group

SEPTEMBER 2, 2020

Siloed from other major departments, such as finance, technology, and HR, there was little collaboration or visualized long-term data to report on. Quick takeaways include: Marketing’s role within a company continues to evolve as CMOs fight to prove long-term value. The Future of Marketing: CMOs are Paving the Way.

CMO 134

CMO Finance Key Performance Indicator Transform 134

Martech

JANUARY 30, 2024

From the CMO perspective, relying on trusted cybersecurity partners safeguards the brand from negative PR, as damaging news coverage of a data breach can have lasting effects even after mitigation. Ensuring end-to-end cybersecurity and efficient recovery times is crucial for business continuity and customer satisfaction.

Customer 114

Customer Finance PR CMO 114

Martech

FEBRUARY 24, 2022

New Jersey-based Verisk provides risk evaluation and management capabilities to verticals including insurance, energy and finance. Infutor’s Total Consumer Insights identity graph contains privacy-compliant behavioral data on hundreds of millions of U.S. consumers and over 100 million U.S. households.

Management 98

Management Finance CMO Energy 98

Martech

NOVEMBER 6, 2023

For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Consider a mid-sized company: Targeting a CMO may seem logical, but while they control the budget, they might not be hands-on in evaluating solutions. It might be the Marketing Director who makes decisions.

Transform 127

Transform CMO Marketing Marketers 127

Martech

APRIL 12, 2024

The company works with large enterprise businesses in retail, technology, media, healthcare and finance. Content personalization is currently the purpose for which most organizations are utilizing AI, according to the PwC CMO Survey, Fall 2023. Twilio Segment Twilio Segment serves both B2B and B2C organizations.

Customer 112

Customer B2C Transform Retail 112

Hubspot Marketing

JUNE 27, 2023

Detail-Oriented Finance Major with Internship Experience at Top Investment Firm Best for: Finance students pursuing roles in the financial sector What we like: This headline captures a key characteristic of the applicant and highlights their most important experience to date. Business and Finance Resume Headline Examples 22.

Pharmaceutical 94

Pharmaceutical Finance Retail Logistics 94

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. A CMO’s charge is to show up as a clear mirror for the organization in terms of where we are succeeding, where we are failing and what our customers want. Here are five ways to build a collaborative, trusting partnership.

CMO 93

CMO Communications Finance B2C 93

Adobe Experience Cloud Blog

DECEMBER 20, 2017

Gearing up for another fight with finance to spar over the funds you need to fuel next year’s programs and activities? Re-frame the Questions Coming From Finance. You may be familiar with “the CFO Interrogation” where finance asks questions like: How much are you spending on this vendor? It’s planning season, marketers.

Finance 134

Finance Key Performance Indicator Thought Leadership PR 134

Martech

SEPTEMBER 14, 2023

We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. to 2.9%) than the previous year, according to a Duke CMO survey. Study “market share capture” strategies and how to finance them.

Transform 129

Transform CMO Customer Acquisition Finance 129

Litmus

FEBRUARY 2, 2021

They are expanding their spheres of influence beyond the traditional marketing-sales interlock to collaborate with some hidden business-growth accelerators, including finance, the CIO function, and HR to develop and implement the systems, processes, and skills necessary to drive growth. Make the CFO your new work BFF.

Finance 60

Finance CMO Transform Marketing Mix 60

Martech

FEBRUARY 9, 2024

Denver, Colorado native Megan Michuda has been wrangling martech in the finance space for almost 14 years. A: A former boss of mine at Janus has taken over at BOK Financial as the CMO, so he reached out about having me run the same playbook because they didn’t have a marketing technology team. I got to go to London a bunch.

Finance 97

Finance New Technology CMO Analytics 97

Set Up

NOVEMBER 13, 2023

Whether that is financing training or conferences, or giving them tasks that will help them grow in their role and prepare them for the next stage in their career path. And subscribe to the newsletter below to never miss industry news, CMO interviews, free resources, and more! Prioritize their goals and their growth.

Energy 59

Energy Finance CMO Management 59

Martech

MARCH 2, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. Marketing mix, since it looks holistically at the ecosystem, can partition credit for the sale across the channels.

Marketing Mix 114

Marketing Mix Marketing Marketers Finance 114

Buffer Marketing

OCTOBER 12, 2023

Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Because I am bootstrapped, every cent matters, and I care so deeply about succeeding.

PR 115

PR Finance Shipping Energy 115

GrowPowerful

AUGUST 31, 2022

Making the Case The adoption of Fractional leadership has been on the rise for years, particularly within finance (Fractional CFO), operations (Fractional COO), and HR (Fractional CHRO). As with much of the work executed by a fractional CMO, small wins are the name of the game. So, Why Fractional?

CMO 52

CMO Finance Place Management 52

Set Up

AUGUST 29, 2023

Marketers are advocating for themselves more easily using analytics, but what other methods could CMOs, VPMs, Marketing Managers, and any Marketer in an organization use to get the C-Suite on the same page? 2 - Collaboration : How do we make partnerships and collaborate with our non-marketing colleagues in Finance, Sales, Legal, etc.,

CMO 59

CMO Health Education Finance 59

Litmus

APRIL 2, 2021

This session, moderated by our very own CMO Melissa Sargeant, featured Jon Suarez-Davis, the SVP of Marketing Strategy and Innovation at Salesforce and Kara Trivunovic, Managing Director of Messaging at Epsilon. For finance partnerships specifically: “…not just managing the budget, but being growth leaders alongside marketing.”

Finance 56

Finance CMO Marketing Marketers 56

Neil Patel

JANUARY 11, 2023

At the same time, if you’re a CMO, you realize commerce starts far before checkout. Touch Point 1: Finance. Let customers take control of their finances and meet them at the touch points they want. As your competition improves, you may need to process customers faster than before. Social Media.

Finance 80

Finance Retail Customer loyalty Transform 80

Duct Tape Marketing

NOVEMBER 16, 2023

Key Takeaways: Amidst the challenging landscape of small business finances, Todd Rammler sheds light on the critical issue of embezzlement. Todd Rammler’s expertise promises to redefine your approach to safeguarding your finances as your business grows. 16:22]What guidelines do you have concerning labor and productivity costs? [17:55]

Finance 72

Finance CMO Management Health 72

Set Up

AUGUST 22, 2023

To inspire our conversation, the Set up team pulled insights from over 75 CMO Spotlight interviews with marketing leaders to get their advice on how to prove marketing’s value. During the discussion, we uncovered that with B2B businesses, proving ROI attribution tends to be particularly complex and harder to define as compared to B2C.

Finance 52

Finance CMO B2C Customer Journey 52

Adobe Experience Cloud Blog

AUGUST 29, 2012

ERP and other back office systems have provided manufacturing, finance, logistics and other departments with key measurements which have allowed those functions to achieve huge productivity gains over recent years. All of this detail is useful and has its place, but a CMO needs to have a clear view of some key marketing metrics.

Finance 100

Finance Logistics CMO Manufacturing 100

Duct Tape Marketing

NOVEMBER 10, 2022

In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. Questions I ask Laura Goldberg: [1:36] How has the role of the CMO evolved? [3:41]

Email Marketing 93

Email Marketing CMO Non-Profit Marketing 93

Adobe Experience Cloud Blog

JUNE 10, 2013

The Overlapping CMO and CIO. There has been a lot of discussion recently about the relationship between the CIO and the CMO. In fact, according to many reports, the CMO is outspending the CIO. The reality is that marketing is no more or less a business partner than sales, engineering, customer service, or finance.

CMO 133

CMO CRM Thought Leadership Finance 133

Martech

SEPTEMBER 27, 2021

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said Penn, citing numbers from Duke University’s most recent CMO survey.

Analytics 105

Analytics Finance CMO Advertising 105

Hubspot Marketing

AUGUST 30, 2023

Here’s an example of an interesting resume summary from Milo Cruz, CMO of Freelance Writing Jobs. Afterward, include other project management skills relevant to your industry, like construction, IT, marketing, finance, or manufacturing. Be specific when talking about professional outcomes. Ensure you use the right keywords.

Management 98

Management Education Manufacturing Finance 98

The Next CMO

SEPTEMBER 28, 2022

Most marketers don’t know how to create a budget that can be justified with finance. Despite becoming increasingly digital and data-driven, marketing professionals still struggle more than their counterparts in other corporate functions to communicate the business impact of their work. The same can be said for creating a marketing budget.

Finance 52

Finance Marketing Marketers Communications 52

Marketing Insider Group

FEBRUARY 7, 2013

Alan is the Chief Marketing Officer of CMO Temps. I am also ranked as the # 3 most followed CMO on Twitter by Social Media Marketing Magazine and # 4 most followed Marketing Professor on Twitter. So, on a more pragmatic note I’ve recently established my own firm that provides interim or part-time CMO services.

Customer 87

Customer Transform CMO Finance 87

Adobe Experience Cloud Blog

MARCH 23, 2018

Perhaps this explains why there are still a small number of CMOs in the boardroom. The annual Robert Half FTSE 100 CEO Tracker showed that majority of CEOs (43%) have a background in finance. CMOs and their teams. The CMO job description has also undergone massive change in recent years. Marketing as a Growth Driver.

Customer 134

Customer Thought Leadership Analytics Finance 134

Litmus

OCTOBER 26, 2022

Keynote speaker Morgan Matthews (Head of People and Finance, National Cycling League ) session was all about diversity, equity, and inclusion ( DEI ) in marketing. Lauren Meyer (CMO, SocketLabs ) has over 16 years of experience in email marketing. — Litmus (@litmusapp) October 26, 2022. Let’s Take it Personal. LitmusLive2022.

CRM 94

CRM Email Marketing Finance CMO 94

Marketing Insider Group

APRIL 26, 2021

As a marketer, you should connect with and develop close working relationships with your colleagues in finance, operations and IT, and customer service. As a CMO, having a solid creative background can also help you form stronger bonds with your team members. Don’t Be Afraid to Get Creative.

Marketing 141

Marketing Marketers Customer Journey Communications 141

Adobe Experience Cloud Blog

DECEMBER 16, 2014

The importance of our ability to collaborate with other functions — IT, finance — and embrace the need to set up cross-functional decision-making processes cannot be understated. EIU : The CMO function has been neglected in a lot of companies in the past, but it seems to be increasingly critical. Aditya Joshi : Sure.

Marketing Mix 134

Marketing Mix Finance CMO Analytics 134