Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO. IT is like HR.

Transform 81

Transform CMO Direct Mail Global Marketing 81

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? That’s exactly what becoming a fractional CMO is all about. How much do fractional CMOs make? How much should you pay a fractional CMO? What does it mean to be a fractional CMO?

CMO 73

CMO Price Transform Marketing Strategy 73

On24- CMO Confessions

APRIL 22, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features Pierre Custeau, Senior Vice President of Product at MRP. As you know, you can find the full episode of CMO Confessions on Podbean here and an edited transcript of our conversation below.

CMO 52

CMO CRM Transform Customer 52

Martech

FEBRUARY 27, 2024

AI is going to completely transform marketing. It is the enabling technology that will give us the ability to manage, analyze, and act upon the customer data we’ve collected to truly personalize and enhance the customer experience and journey. These are the very basics of technology management; it’s mind boggling.

Transform 110

Transform CMO User-Generated Customer loyalty 110

Martech

APRIL 1, 2024

However, traditional methods of measuring event success often fall short. Enter event-led growth (ELG) — a transformative strategy focused on win rates rather than mere attendance. When events are focused on win rate among the attendees, it transforms the event planning process from the start.

Transform 108

Transform CMO Food Succession Management 108

Use Insider

JULY 28, 2023

The disadvantage of multichannel and cross-channel models is the lack of speed and automation that comes with an AI-managed omnichannel model. An AI-managed omnichannel platform won’t necessarily replace teams or take away jobs. It transforms the dynamic from transactional to relationship.

Retail 98

Retail Shoppers Manufacturing Transform 98

Moz

JANUARY 16, 2019

Use content to fuel social media distribution (and not the other way around) Prior to selling the brand and blog to Neil Patel, Kissmetrics had no dedicated social media manager at the height of their success. You can just load up the queue with content, and the tool will manage the rest. Zach didn’t do a ton of custom tweets.

Promotion 57

Promotion Transform Logistics Manufacturing 57