Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

Market Research 97

Market Research Gen Z Price B2C 97

Hubspot Marketing

JANUARY 7, 2024

In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services. In turn, these shifts create many new marketing careers. Others will lead marketing for their organization and manage a team of mid-level marketers.

Copywriting 117

Copywriting CMO PR Social Media Marketing 117

SocialPilot

FEBRUARY 9, 2024

Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. He has written and co-authored multiple books on content marketing and digital marketing. Bruce’s posts will give you new insights into the world of video marketing to beat the competition.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Businesses Grow

FEBRUARY 6, 2023

Summarize complex podcast show notes My friend Joeri Billast is a Web3 consultant and host of the wonderful CMO Stories podcast. This is something I could build on with some market research. Here is his super-useful hack: Remember this podcast transcript and remember it as PART1. Each section had three sub-sections.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Adobe Experience Cloud Blog

MARCH 23, 2018

CMOs and their teams. The CMO job description has also undergone massive change in recent years. With your target audiences ready, your AI system can provide you with insights to refine your current strategy, or even expand to new markets, geographically or even into a new vertical. Knowing Your Wins.

Customer 134

Customer Thought Leadership Analytics Marketing 134

Marketing Insider Group

NOVEMBER 10, 2020

A: Well, having been in many functions at SAP Marketing, including the Business Management Office (BMO) in Global Marketing, it is great to see that we are in planning season in what has been a most unusual year! Q: Something that you and I have talked about is embracing the role of the Marketing Technologist.

Analytics 125

Analytics Marketing Marketers Transform 125

Marketing Insider Group

AUGUST 27, 2015

NOTE: While this article is geared toward entrepreneurs and small business owners, many of these signs are applicable to marketers of all sizes and shapes, including those with CMO in their title. Is it time to expand into a new market? Your Services/Products Have Changed. Has the demographic changed?

Manufacturing 84

Manufacturing Shipping CMO Management 84