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Four Differentiated Marketing Tactics Using Community and Audience

Hubspot Marketing

Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. In the latest episode of Marketing Against the Grain , we experimented with ChatGPT to develop a differentiated marketing strategy for acquiring the first 1,000 customers for a hypothetical SaaS product.

Transform 124
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The Inbound Marketing Multiplier: How to Maximize Your Inbound Efforts

Adobe Experience Cloud Blog

by Maria Pergolino Are you using a mix of inbound and outbound marketing for your lead generation efforts? Outbound marketing is any paid marketing – both online and offline – used to acquire new leads. It includes everything from trade shows to pay-per-click marketing and is critical to growing inbound marketing.

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Post-SEO: Influencer and Content Trends Redefining Marketing in 2024

Hubspot Marketing

At HubSpot, we saw firsthand how these updates impacted previously high-performing articles and pages, leading to declining traffic, reduced visibility, and an urgent need for new, responsive marketing strategies.

SEO 127
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Gen Z, AI, and the Power of Creator Marketing

Hubspot Marketing

As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant. Marketing strategies evolve with the technological shifts of each era, continuously redefining how businesses connect with consumers.

Gen Z 124
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Don’t Believe ALL the Hype: Where Inbound Marketing Falls Short

Adobe Experience Cloud Blog

Because of the limitations of inbound marketing, a complete B2B marketing strategy needs to incorporate a full portfolio of lead-generation approaches, including events, webinars, email, and advertising as well as inbound tactics. How does marketing automation fit in? .

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The Best Marketing Doesn’t Feel Like Marketing

Duct Tape Marketing

The more relevant these brands are to us, the more apt we are to read, listen, or watch the outbound marketing content they manage to get in front of us. Unique in-the-moment feedback helps you create more relevant outbound marketing content. Mark Penson is CMO of Survey Anyplace ( www.surveyanyplace.com ).

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

CXL

Pre-digital marketing, traditional lead generation involved reaching out to unaware buyers through outbound marketing tactics such as cold-calling, direct mail, or media advertising to introduce them to products or services in the hope of convincing them to convert. Highly customized one-to-one marketing.