Remove CMO Remove Outbound Marketing Remove User-Generated
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Gen Z, AI, and the Power of Creator Marketing

Hubspot Marketing

As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant. Marketing strategies evolve with the technological shifts of each era, continuously redefining how businesses connect with consumers.

Gen Z 120
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Post-SEO: Influencer and Content Trends Redefining Marketing in 2024

Hubspot Marketing

At HubSpot, we saw firsthand how these updates impacted previously high-performing articles and pages, leading to declining traffic, reduced visibility, and an urgent need for new, responsive marketing strategies.

SEO 124
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Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads

Adobe Experience Cloud Blog

  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.    User your resources.   Once we put a concerted effort into blogging and social media marketing though, the stats took off.    1. . 

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Change Is Coming To B2B Marketing. Are You Ready?

Marketing Insider Group

78% of Internet users conduct online product research. 91% of email users have unsubscribed from a company email they previously opted-in to. 91% of email users have unsubscribed from a company email they previously opted-in to. Inbound marketing costs 62% less per lead than traditional, outbound marketing.

Transform 111
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14 Marketing Over Coffee Podcasts You Need To Hear

Marketing Insider Group

Erin Clift Erin Clift, CMO of Waze, shares her journey and the intersection of media, content, and technology. She hones in on the importance of psychology in marketing, and discusses the potential of merging Waze with Google Maps. And you should listen as Mike spills the dirt on their outbound marketing too.

PR 110
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10 Marketing Over Coffee Podcasts You Should Check Out

Marketing Insider Group

According to John, Mike Volpe, CMO of Hubspot joined to talk about their successful IPO, and has been a friend of the show from the very beginning. A great interview about what it’s like to be the marketing guy at a company selling a marketing solution to marketing people. Traction by Gabriel Weinberg.

PR 108
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3 Advanced B2B Lead Generation Strategies: AI, GA4 and Session Recordings

Orbit Media Studios

By Andy Crestodina There are so many ways to generate a B2B lead. Today we are sharing three advanced approaches to B2B lead generation. We’ll use the latest tools to strengthen the basic foundations of our lead generation efforts in three ways. Use generative AI to find gaps in conversion copywriting.