OnDemand CMO

NOVEMBER 15, 2022

Provide the ebook to people who opt-in by giving you their contact information, and you’ll gain access to a pool of people who are already interested in your industry and products. Plus, since ebooks are designed to be read on a screen, they are perfect for marketing to today’s omnichannel shoppers. . Whitepapers tend to be boring.

eBook 87

eBook Content Marketing Whitepaper Shoppers 87

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform.

B2C 120

B2C Whitepaper CRM Marketing Automation Platform 120

Unbounce

OCTOBER 20, 2023

And when your CMO or CEO has a “big idea” Weʼve all been there. Empathize with your target audience It should go without saying that you need understand the goals and motivations of the people who’ll be arriving at your landing page. What do they already know about your product or service? What pain points are plaguing them?

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Exposure Ninja

JULY 5, 2023

Attracting the right crowd: By creating targeted content that addresses your audience’s specific needs and pain points, you’ll draw in the folks who are most likely to benefit from your products or services. Content Marketing Example HubSpot is a shining star in the content galaxy. That’s instant credibility, folks!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Marketing Insider Group

OCTOBER 25, 2021

Coordinate your digital marketing team with your sales and customer service teams to deliver quality throughout their experience. They are no longer a passive party when it comes to learning about products. They’re not waiting for you to tell you how great your products are. Strategic Marketing Transformation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.) image source.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144