Sprout Social

JUNE 21, 2022

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing?

Direct Marketing 144

Direct Marketing Transform Direct Mail Telemarketing 144

Sprout Social

MAY 7, 2025

Digital marketing is about more than creating content and managing campaigns. Direct engagement, communication and customer care can set your business apart from your competition. WhatsApp is a massive app globally; billions of people rely on it as their main communication channel.

Gen Z 72

Gen Z Marketing Marketers Logistics 72

Set Up

JANUARY 21, 2025

As part of the Set up Marketing Relationship Survey , we ask Clients what kind of work they need from their Agency partners. We also see an increased need for shopper marketing rising from 5% to 15%. This trend reduces reliance on PR-specific functions and shifts the emphasis to broader, multifaceted communication strategies.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

CXL

MAY 27, 2022

Prospects toward the bottom end of the marketing funnel are less interested in understanding the consequences of the problem they face but more in learning how your product solves that problem. Product walkthrough videos can be an effective way of communicating this. Use direct marketing to continue the conversation.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89