Adobe Experience Cloud Blog

JUNE 25, 2020

But virtual events can scale as big and fast as you need—especially if you use a dedicated streaming platform rather than a videoconferencing service. If you need to communicate important product or service news to your customers and prospects—and you want to do it in an interactive setting—a virtual event can be a great solution.

Logistics

Adobe Experience Cloud Blog

JANUARY 20, 2017

According to MarketingProfs, companies that have aligned sales and marketing teams generate 208% more revenue. The beauty of ABM is that it inherently eliminates what sales may deem as “noise” from marketing’s broad-reaching lead generation initiatives. But gaining support extends beyond the revenue team.

Thought Leadership

Use Insider

FEBRUARY 29, 2024

How can you use generative AI in marketing automation platforms? You can use these insights to target specific audience segments with personalized marketing campaigns and offers, maximizing relevance and driving higher conversion rates.

Customer Journey

CXL

MAY 27, 2022

Prospects toward the bottom end of the marketing funnel are less interested in understanding the consequences of the problem they face but more in learning how your product solves that problem. Product walkthrough videos can be an effective way of communicating this. Take monday.com once more. Seek out synergistic media appearances.

Thought Leadership

Lusha

JULY 17, 2024

This alignment fosters a deeper understanding of each other’s roles, leading to improved communication, increased efficiency, and a more seamless customer experience. Marketing gains valuable insights from sales interactions, while sales benefits from targeted content and campaigns that resonate with prospects.

Direct Mail

Lusha

JULY 21, 2024

Lack of engagement: Leads may lose interest if your content or communication isn’t relevant or engaging. Friction in the conversion process: Complex forms, confusing navigation, or technical issues can deter leads from taking action. A well-designed lead nurturing workflow can significantly improve your conversion rates.

Customer Acquisition