Content Marketing Institute

OCTOBER 14, 2017

Today’s buying committees are diverse: Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder, thanks to their different preferences. Their report, “The Millennials Are Here! The deep dive – Industry analysis. (34:40):

Content Marketing

Martech

MARCH 1, 2024

The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Millennials and Gen Z are rapidly entering the B2B buying group. This last one is a biggie.

Gen Z

Contently B2C

JUNE 30, 2016

” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. ” The pharmaceutical executive, who preferred to go unnamed, is hardly alone in his concern. “How do I talk to Gen Z?”

Gen Z

Duct Tape Marketing

OCTOBER 24, 2018

And the leadership strength was concentrated at the top, and they were the ones that kinda came up with the strategy and communicated the orders. The last few years there have been a lot of management consultants charging a lot of money to train leaders how to work with this next generation of workers coming in, the millennials coming in.

Transform

Spiralytics

JANUARY 22, 2023

Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. Across generations, millennials and Gen Z consumers expect brands to look beyond their profits and consider the best interests of society. Waste management and sustainability Waste is inevitable when running a business.

Gen Z