Marketing Insider Group

NOVEMBER 24, 2010

How To Focus On Your Marketing Plan Whatever Happened To The Business Case About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Telemarketing

Marketing Insider Group

AUGUST 24, 2010

#socialmedia – Moderated by @Marc_Meyer and @JasonBreed this social media chat occurs Tuesdays at 12pm EST. Each discussion is also tagged with a number, such as #sm1, #sm2, etc. Chats can be a boon for info seeking and networking, I hope aggressive marketers won’t take advantage of this cool communication method.

Telemarketing

Marketing Insider Group

JUNE 7, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Telemarketing

Marketing Insider Group

MAY 5, 2010

I am an online and social media marketing strategist for a large B2B company in a highly competitive industry. And while we’re on this topic, here are 3 B2B Marketing Insider tips for this post: Set clear and concise objectives for your initiatives. Whatever Happened to Marketing Strategy? Why Do You Tweet?

Telemarketing

Marketing Insider Group

MAY 5, 2010

I am an online and social media marketing strategist for a large B2B company in a highly competitive industry. And while we’re on this topic, here are 3 B2B Marketing Insider tips for this post: Set clear and concise objectives for your initiatives. Whatever Happened to Marketing Strategy? Why Do You Tweet?

Telemarketing

InTouch Marketing

JANUARY 31, 2024

Key components of digital marketing include Search Engine Optimization (SEO), content marketing, social media marketing and email marketing. Let’s dive into the objectives of each of these and how they can work together to create a powerful marketing strategy.

Affiliate Marketing

Marketing Insider Group

AUGUST 10, 2010

It requires us to think with forethought to determine and to communicate our business goals. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. But this is hard, isn’t it? Who are we targeting?

Marketing Strategy

Duct Tape Marketing

JANUARY 24, 2017

Consumers prefer seamless integrations and may begin to choose bot communication over clicking to open an app. That way customers and prospects can get the information and experience they seek where it’s potentially most convenient for them. In fact, bots may threaten many 3rd party apps altogether. Deconstruct everything you do.

Telemarketing

Marketing Insider Group

AUGUST 10, 2010

It requires us to think with forethought to determine and to communicate our business goals. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. But this is hard, isn’t it? Who are we targeting?

Marketing Strategy

Marketing Insider Group

NOVEMBER 9, 2010

BlogWell Event Today At SAP’s Newtown Square, PA Offices Today I will be attending an event titled “ BlogWell: How Big Brands Use Social Media &# including case studies from SAP, Pfizer, Johnson & Johnson, Hershey, and Discovery Communications. Join the live discussion on Twitter using # BlogWell.

Marketing Mix

Exposure Ninja

OCTOBER 16, 2023

If you’re interested in attending events, check out this guide on getting started with event marketing. Direct Mail and Telemarketing Direct mail and telemarketing are more frowned upon by consumers than other forms of traditional marketing. Learn more about direct mail and telemarketing laws in the UK.

Telemarketing

Marketing Insider Group

NOVEMBER 11, 2010

I “live blogged” the event that included Brian Ellefritz from SAP, Anna Lingeris from Hershey, Marc Monseau from Johnson & Johnson, Ivy Li from Scholastic, Leah Patterson from Sungard, Jonathan Haley from BlackRock, Kate Bird from Pfizer and Discovery Communications’ Amber Harris. All rights reserved.

Telemarketing

Marketing Insider Group

OCTOBER 28, 2010

Major tradeshows, online events, product announcements and other major communications. With this calendar view, you can begin to see opportunities for integration across the entire marketing mix. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Marketing Plan

Unbounce

AUGUST 13, 2024

Outbound marketing Outbound marketing involves directly reaching out to potential customers through methods like cold emails, direct mail, telemarketing, and paid ads. Craft a compelling headline: Create a headline that clearly communicates the value proposition and grabs attention.

User-Generated

Marketing Insider Group

JUNE 4, 2010

Shel Holtz , who also spoke at SocialMediaPlus , recently wrote this article: “Study: PR wins social media ownership battle”. The post states that “PR trumps marketing when it comes to controlling the social media budget and strategy”. In the end, I think Frank got it just right. I bet you’d agree!

PR