Sun.Jul 21, 2024

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Top NPO Tips for Email Marketing to Boost Engagement

Vertical Response

Email marketing can transform how nonprofit organizations (NPOs) communicate with supporters, boost donations, and spread their mission. In this article, we’ll share essential NPO tips for email marketing, ranging from building a robust email list to creating personalized content, all aimed at maximizing engagement and impact. Key Takeaways Building a robust email list is crucial for successful email marketing, and strategies include using signup forms, lead magnets, and collecting emails at eve

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What Is a Marketing Qualified Lead (MQL)? Definition, Scoring Models & Tools

Lusha

In the ever-evolving world of sales and marketing, qualifying leads is crucial for maximizing your ROI. But with so many potential customers out there, how do you identify the ones most likely to convert? Enter the Marketing Qualified Lead (MQL). This article provides a detailed guide on nurturing high-quality leads and boosting sales. It covers defining MQLs, setting criteria, and using scoring models to prioritize leads.

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15 Key Sales Reports in HubSpot for Effective Sales Analysis

Six & Flow

Imagine trying to steer your team without knowing where you've been or where you're heading – that's what managing sales without proper reporting feels like. Clear and actionable insights are essential to drive your team's success , and that's where effective sales reports come into play.

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How to Build a B2B Marketing Funnel: Steps & Tips for 2024 (Stages, Strategies, Tactics, Content Ideas, Tools, Metrics, and Optimization Tips)

Lusha

In the ever-evolving landscape of B2B marketing, the marketing funnel remains a cornerstone for success. Think of it as a strategic roadmap guiding potential customers from their first interaction with your brand to becoming loyal advocates. But what exactly is a B2B marketing funnel, and how can you build one that not only attracts leads but converts them into valuable clients?

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.