Sat.Jun 29, 2024 - Fri.Jul 05, 2024

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10 Essential Digital Marketing Tools Every Business Needs in 2024

Zumvu

The digital marketing scene has been changing at lightning speed, and having the right tools at your disposal can be the key to driving success for your business.

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How to harness marketing data to support holistic business strategy

Search Engine Land

An effective business strategy must align development, promotion and sales with overall business goals to ensure sustainable growth and a successful market approach. Marketing often becomes isolated from broader strategies, leading to missed opportunities, inefficiencies and a lack of visibility into what works. Bridging this gap is essential to advance marketing strategies and use data to refine key business questions, set executive objectives and develop go-to-market plans.

Marketers 116
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Why are so many affiliate sites losing organic traffic?

Search Engine Land

Affiliate sites have been getting crushed in search rankings since Google’s March 2024 core update, and as a result, some are laying off teams or downsizing budgets. However, many believe they are following Google’s guidelines and have “helpful content” because the content comes from experience. What are they missing? Danny Ashton, founder of air purifier review site HouseFresh, wrote a passionate article about how “Google is killing independent sites” like Ho

PR 136
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Marketing Strategies Followed By Leading Marketers

Aspiration Marketing

Today, successful marketing goes far beyond selling products or services. It's about creating meaningful relationships with customers to grow the business sustainably. Leading marketers leverage the physique of their general audience to continually sell faster and bank big. They're not saints but mere human beings who follow specific strategies to accomplish such milestones.

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The Best Times of Day to Contact Leads

Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

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5 big ways to turn up the voice of your customer in your marketing

Martech

To know and be known is the essence of a relationship. To know — and understand — your customers, you need to listen to them. It seems so obvious, yet many marketing efforts miss this perspective. For all the claims of being “customer-obsessed,” brand stories focus too much on the brand itself and not the reason for its existence. B2B buyers need even more empathy, information and reassurance when deciding to purchase.

Customer 127
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5 Content Marketing Ideas for August 2024

Practical eCommerce - Marketing

Merchants in August could address the NBA, Alfred Hitchcock, back-to-school parents, Labor Day celebrants, and challenge seekers. The post 5 Content Marketing Ideas for August 2024 appeared first on Practical Ecommerce.

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What is Behind HubSpot AI?

Aspiration Marketing

Are you curious how HubSpot uses artificial intelligence (AI) to power its marketing tools? We were, too. As marketers, we leverage these tools daily, but the inner workings of AI can feel impossible to grasp. But not to worry! This blog post will peel back the curtain and reveal what's behind HubSpot AI.

Marketers 247
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GDPR is a help, not a hindrance, to marketing

Martech

You’ve launched new social campaigns, optimized your website and established thought leadership opportunities. While these are crucial to running a successful business today, there is a critical fourth element that can’t be overlooked: Data privacy. Six years ago, the European Union set global standards for data privacy compliance with the General Data Protection Regulation (GDPR).

Law 142
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Meta’s ad attribution update gives clearer view of conversions

Search Engine Land

Meta has introduced new attribution settings in its Ads platform, allowing advertisers to distinguish between all conversions and first-time conversions. How it works. Advertisers can now choose between two attribution options: All Conversions: Shows every conversion after an ad view or click First Conversion: Displays only the first conversion after an ad view or click Why we care.

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Your personal brand is not about you (surprise!)

Businesses Grow

In a coaching call this week, I was reminded about an important lesson about personal brands. A passion is about you. A hobby is about you. But the sustainable interest behind a personal brand is about how you serve others. What is the problem you solve? How do you uniquely solve it? I was working with a guy who wants to work with CEOs to “raise the consciousness of the world through ancient wisdom.” But if I’m the CEO at Nike or Amazon, am I worried about the consciousness of

Branding 123
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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What is a Podcast, and What are the Benefits of Having One?

Aspiration Marketing

Ever get stuck in traffic with nothing but the same old radio stations playing? Or maybe you're someone who devours information but struggles to find the time to sit down with a book. Podcasts are here to change the game! With over 2 billion monthly listeners worldwide, they've become a powerful force in the media landscape.

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How martech vendors can navigate the slow death of net-new deals

Martech

Based on my conversations across the marketing technology landscape, we’re at saturation. Net new deals are dwindling, with the market resembling a stagnating pond instead of a dynamic ecosystem. The industry’s growth, once fueled by a relentless drive for innovation and differentiation, now sputters as most companies have what they need (and if they don’t, they’re making do).

Transform 130
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How to build a high-performing paid search team

Search Engine Land

In today’s paid search environment, the ability to build powerful and proficient PPC teams is paramount. Paid search teams require a blend of PPC expertise, data analysis, communication skills and team collaboration. This article explores how to build a paid search team that aligns with your organization’s objectives and delivers outstanding results for your brand or clients.

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Creating an AI Assistant: How to Get Started

Social Media Examiner

Wondering if AI could help you make better decisions, faster? Thinking of using AI to help you perform better? In this article, we explore how to create an AI assistant. Understanding AI Assistants An artificial intelligence (AI) assistant is essentially a digital helper that can take on various tasks for you. It's like having a […] The post Creating an AI Assistant: How to Get Started appeared first on Social Media Examiner.

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Cracking the Code: Turning Intent Data into Go-to-Market Success

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

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How Do Send Times Impact Email Open Rates?

Aspiration Marketing

Have you ever hit "send" on a perfectly crafted email campaign only to see crickets in response? You're not alone. Fortunately, revamping your email marketing strategy can be easier than you think. By changing the timing of your email blasts, you can significantly impact how many people actually open them.

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HubSpot’s June 2024 updates: New automation options, big sales improvements and more

Martech

HubSpot introduced a wave of new updates in June. We’ve explored them all to separate the nice-to-haves from the game changers. June’s biggest updates include improvements to enhance your data management, automate more routine tasks and streamline workflows. Sales teams will also be excited to hear about new enhancements to research tools and lead prioritization.

Health 118
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Google launches tool to simplify Enhanced Conversions setup

Search Engine Land

Google rolled out a Chrome extension designed to help advertisers troubleshoot their Enhanced Conversions setup called EC Assist. Why we care. Enhanced Conversions are crucial for improving Google Ads performance, but setting them up correctly can be a challenge. How it works: Advertisers install the EC Assist Chrome extension They run a test conversion on their website EC Assist identifies potential issues and suggested next steps Between the lines.

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How to Increase Website Authority (7 Proven Strategies)

Backlinko

Since Backlinko’s launch in 2012, we’ve experimented with countless tactics to build website authority. Some successful. Others not so much. We’ve built our reputation (and authority) by consistently creating high-quality content that people actively seek out. This is evident not only in our authority scores but also in branded searches we receive on Google: This article breaks down seven proven strategies to increase website authority to your domain in 2024.

PR 93
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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How Better Source Interviews Lead To More Engaging Content

Content Marketing Institute

Good questions aren’t enough for an engaging interview. Get expert tips on how to prepare, connect with your interviewee, and uncover insightful ideas that will elevate your content.

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Organic link building for sales landing pages by Citation Labs

Martech

Join Garrett French and James Wirth from Citation Labs to learn how to supplement your Digital PR efforts with white-hat, ROI-focused link-building campaigns that increase rankings for your sales landing pages. After this session, you’ll be able to: Plan, launch and track the impact of a sales page link building campaign Identify contextual, funnel-relevant topics Find, pitch and convert publishers Track and report the impact your links have Watch now!

PR 119
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Google announces new Display & Video 360 features

Search Engine Land

Google announced several new features coming to Display & Video 360. Key updates: Report files download list: New page in instant reporting for Display & Video 360 and Campaign Manager 360. Allows customers to view status and access downloaded reports. User ID redaction: Affects Data Transfer files for users in Florida, Texas, Oregon and Montana.

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The Ultimate Guide to Social Media SWOT Analysis (+ Free Template)

SocialPilot

Do you have a personal brand on social media, and are you wondering how well it performs against your competition? Well, looking at numbers might not be the best way to go. You need robust insights that help you understand what you are doing well on social media, where you lack, what you could improve, and what challenges your competitors are presenting.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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A Simple Guide To AI Content Marketing

CopyBlogger

Most content marketers are experimenting with AI, but figuring out how to use it effectively can be challenging. While some. Continue Reading The post A Simple Guide To AI Content Marketing appeared first on Copyblogger.

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EU says Meta ad model violates Digital Markets Act

Martech

European Union regulators today said Facebook’s parent Meta violated its Digital Markets Act with its “pay or consent” ad model and may face massive fines. In this model, users must either pay to use Meta’s platforms ad-free or consent to their data being processed for personalized advertising. A statement released today said the model does not allow users to exercise their “right to freely consent” to the combination of their personal data.

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11 of the best free tools every SEO should know about

Search Engine Land

Working in SEO requires various tools for research and analysis. We need to understand website performance, market trends, user behavior, competitor activity and the effort needed to achieve our goals. While premium tools offer many useful features, several free tools can significantly enhance your SEO efforts. If you are a freelancer just starting out or working in-house with little budget to spend on tools and software, the following can provide you with (almost) everything you need. 1.

SEO 119
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How These 7 Brands on Threads Are Growing on the Platform

Buffer Marketing

Meta has a track record of creating winning social media platforms that improve how brands can connect with their audiences, and Threads is no exception. Since its launch, Threads has quickly gained traction among major brands, offering a fresh way to connect with followers in an increasingly crowded digital landscape. Some brands have already started seeing impressive reach through the platform, and in this article, we identify which ones are effectively using Threads to engage their audiences.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Unlocking the Power of HubSpot Lists for Targeted Marketing

The LeadG2 Blog

Personalization and targeted outreach are key to engaging your audience and driving conversions. HubSpot's list feature is a powerful tool that enables marketers to segment their contacts effectively and deliver tailored messages. In this blog post, we explore the different types of HubSpot lists, strategies for segmenting your audience, and how to leverage these lists to enhance your marketing efforts.

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4 ways to increase email engagement with your current ESP

Martech

I’m pretty frequently asked some version of this question: “How can we get more out of {ESP name}?” Before I launch into my answers, I’ll say this: it’s very, very rarely about the ESP. I don’t mean to diminish the differences between ESPs or that some ESPs make it easier to work the levers that can truly empower great email campaigns. But I’ll also say that in my decade-plus of experience in email marketing , I’ve learned that no matter your ESP, you can drive incredible growth increases by dia

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Steve Ganem, Product Director of Google Analytics, on GA4

Search Engine Land

As we bid Google Universal Analytics (UA) its final adieu , we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). We wanted to know how its meeting the needs of digital marketers, its privacy compliance, and what’s on the roadmap for enhancements. (The interview was edited for brevity and clarity.

Analytics 126
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7 Creators on Threads to Watch (+Lessons to Learn From Their Content)

Buffer Marketing

Creating a strong presence on Meta's Threads can seem daunting, but these creators make it look easy. In this article, I share some of my favorite creators on Threads as well as the elements of their content that, in my opinion, make it engaging and effective.  From tech journalists to social media strategists, these creators have mastered connecting with their audience, providing value, and fostering vibrant communities.

Place 82
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.