Zumvu

JULY 2, 2024

The digital marketing scene has been changing at lightning speed, and having the right tools at your disposal can be the key to driving success for your business.

Digital Marketing 78

Digital Marketing Marketing Marketers 78

Search Engine Land

JULY 1, 2024

An effective business strategy must align development, promotion and sales with overall business goals to ensure sustainable growth and a successful market approach. Marketing often becomes isolated from broader strategies, leading to missed opportunities, inefficiencies and a lack of visibility into what works. Bridging this gap is essential to advance marketing strategies and use data to refine key business questions, set executive objectives and develop go-to-market plans.

Marketers 93

Marketers Marketing CRM Promotion 93

Search Engine Land

JULY 2, 2024

Affiliate sites have been getting crushed in search rankings since Google’s March 2024 core update, and as a result, some are laying off teams or downsizing budgets. However, many believe they are following Google’s guidelines and have “helpful content” because the content comes from experience. What are they missing? Danny Ashton, founder of air purifier review site HouseFresh, wrote a passionate article about how “Google is killing independent sites” like Ho

PR 119

PR SEO Shoppers Brand Management 119

Aspiration Marketing

JULY 1, 2024

Today, successful marketing goes far beyond selling products or services. It's about creating meaningful relationships with customers to grow the business sustainably. Leading marketers leverage the physique of their general audience to continually sell faster and bank big. They're not saints but mere human beings who follow specific strategies to accomplish such milestones.

Marketing Strategy 213

Marketing Strategy Marketers Marketing Product 213

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Marketing

Martech

JULY 2, 2024

To know and be known is the essence of a relationship. To know — and understand — your customers, you need to listen to them. It seems so obvious, yet many marketing efforts miss this perspective. For all the claims of being “customer-obsessed,” brand stories focus too much on the brand itself and not the reason for its existence. B2B buyers need even more empathy, information and reassurance when deciding to purchase.

Customer 127

Customer PR CRM Marketing 127

Practical eCommerce - Marketing

JUNE 30, 2024

Merchants in August could address the NBA, Alfred Hitchcock, back-to-school parents, Labor Day celebrants, and challenge seekers. The post 5 Content Marketing Ideas for August 2024 appeared first on Practical Ecommerce.

Content Marketing 82

Content Marketing eCommerce Marketing Marketers 82

Aspiration Marketing

JULY 3, 2024

Are you curious how HubSpot uses artificial intelligence (AI) to power its marketing tools? We were, too. As marketers, we leverage these tools daily, but the inner workings of AI can feel impossible to grasp. But not to worry! This blog post will peel back the curtain and reveal what's behind HubSpot AI.

Marketing 216

Marketing Marketers 216

Martech

JULY 1, 2024

You’ve launched new social campaigns, optimized your website and established thought leadership opportunities. While these are crucial to running a successful business today, there is a critical fourth element that can’t be overlooked: Data privacy. Six years ago, the European Union set global standards for data privacy compliance with the General Data Protection Regulation (GDPR).

Law 136

Law Thought Leadership Marketing Marketers 136

Search Engine Land

JULY 3, 2024

Meta has introduced new attribution settings in its Ads platform, allowing advertisers to distinguish between all conversions and first-time conversions. How it works. Advertisers can now choose between two attribution options: All Conversions: Shows every conversion after an ad view or click First Conversion: Displays only the first conversion after an ad view or click Why we care.

Customer Acquisition 133

Customer Acquisition Advertisers Advertising Management 133

Businesses Grow

JULY 1, 2024

In a coaching call this week, I was reminded about an important lesson about personal brands. A passion is about you. A hobby is about you. But the sustainable interest behind a personal brand is about how you serve others. What is the problem you solve? How do you uniquely solve it? I was working with a guy who wants to work with CEOs to “raise the consciousness of the world through ancient wisdom.” But if I’m the CEO at Nike or Amazon, am I worried about the consciousness of

Branding 124

Branding Education Place Customer 124

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Direct Mail

Aspiration Marketing

JULY 2, 2024

Ever get stuck in traffic with nothing but the same old radio stations playing? Or maybe you're someone who devours information but struggles to find the time to sit down with a book. Podcasts are here to change the game! With over 2 billion monthly listeners worldwide, they've become a powerful force in the media landscape.

Content Marketing 201

Content Marketing Marketing Marketers 201

Martech

JULY 3, 2024

I’m pretty frequently asked some version of this question: “How can we get more out of {ESP name}?” Before I launch into my answers, I’ll say this: it’s very, very rarely about the ESP. I don’t mean to diminish the differences between ESPs or that some ESPs make it easier to work the levers that can truly empower great email campaigns. But I’ll also say that in my decade-plus of experience in email marketing , I’ve learned that no matter your ESP, you can drive incredible growth increases by dia

Email Marketing 118

Email Marketing Branding Product Place 118

Search Engine Land

JULY 5, 2024

Working in SEO requires various tools for research and analysis. We need to understand website performance, market trends, user behavior, competitor activity and the effort needed to achieve our goals. While premium tools offer many useful features, several free tools can significantly enhance your SEO efforts. If you are a freelancer just starting out or working in-house with little budget to spend on tools and software, the following can provide you with (almost) everything you need. 1.

SEO 125

SEO Health Analytics Market Trends 125

SocialPilot

JULY 1, 2024

Are you worried that your Facebook page is not driving qualified business leads or that your Facebook ad spends are not yielding good ROI? Well, it is time for a Facebook audit. Conducting a Facebook audit is an essential practice for ensuring that your Facebook business page remains effective, engaging, and aligned with your business goals. A thorough audit can help you identify key areas for improvement, optimize your content strategy, and give a push to your overall Facebook marketing.

Key Performance Indicator 112

Key Performance Indicator Analytics User-Generated Promotion 112

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.

Marketing

Aspiration Marketing

JULY 4, 2024

Have you ever hit "send" on a perfectly crafted email campaign only to see crickets in response? You're not alone. Fortunately, revamping your email marketing strategy can be easier than you think. By changing the timing of your email blasts, you can significantly impact how many people actually open them.

Email Marketing 193

Email Marketing Marketing Strategy Marketing Marketers 193

Martech

JULY 3, 2024

Based on my conversations across the marketing technology landscape, we’re at saturation. Net new deals are dwindling, with the market resembling a stagnating pond instead of a dynamic ecosystem. The industry’s growth, once fueled by a relentless drive for innovation and differentiation, now sputters as most companies have what they need (and if they don’t, they’re making do).

Transform 113

Transform CMO Thought Leadership Customer loyalty 113

Search Engine Land

JULY 5, 2024

Google rolled out a Chrome extension designed to help advertisers troubleshoot their Enhanced Conversions setup called EC Assist. Why we care. Enhanced Conversions are crucial for improving Google Ads performance, but setting them up correctly can be a challenge. How it works: Advertisers install the EC Assist Chrome extension They run a test conversion on their website EC Assist identifies potential issues and suggested next steps Between the lines.

Advertisers 123

Advertisers Advertising 123

SocialPilot

JULY 2, 2024

Do you have a personal brand on social media, and are you wondering how well it performs against your competition? Well, looking at numbers might not be the best way to go. You need robust insights that help you understand what you are doing well on social media, where you lack, what you could improve, and what challenges your competitors are presenting.

Analytics 109

Analytics Social Media Marketing Energy User-Generated 109

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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

Content Marketing Institute

JULY 3, 2024

Good questions aren’t enough for an engaging interview. Get expert tips on how to prepare, connect with your interviewee, and uncover insightful ideas that will elevate your content.

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104

Martech

JULY 1, 2024

Join Garrett French and James Wirth from Citation Labs to learn how to supplement your Digital PR efforts with white-hat, ROI-focused link-building campaigns that increase rankings for your sales landing pages. After this session, you’ll be able to: Plan, launch and track the impact of a sales page link building campaign Identify contextual, funnel-relevant topics Find, pitch and convert publishers Track and report the impact your links have Watch now!

PR 112

PR Content Marketing Marketing Marketers 112

Search Engine Land

JULY 3, 2024

In today’s paid search environment, the ability to build powerful and proficient PPC teams is paramount. Paid search teams require a blend of PPC expertise, data analysis, communication skills and team collaboration. This article explores how to build a paid search team that aligns with your organization’s objectives and delivers outstanding results for your brand or clients.

Management 113

Management Communications Analytics Branding 113

Social Media Examiner

JULY 2, 2024

Wondering if AI could help you make better decisions, faster? Thinking of using AI to help you perform better? In this article, we explore how to create an AI assistant. Understanding AI Assistants An artificial intelligence (AI) assistant is essentially a digital helper that can take on various tasks for you. It's like having a […] The post Creating an AI Assistant: How to Get Started appeared first on Social Media Examiner.

Social Media Marketing 102

Social Media Marketing Marketing Marketers 102

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Tired of your emails getting lost in the noise? Ready to turn subscribers into customers? Our comprehensive toolkit will help you break through the noise and drive business impact. Key Benefits: Maximize Deliverability: Ensure your emails reach inboxes consistently. Personalize at Scale: Craft targeted messages that resonate with every recipient. Optimize for Results: A/B test your way to higher open rates, click-through rates, and conversions.

Email Marketing

CopyBlogger

JULY 4, 2024

Most content marketers are experimenting with AI, but figuring out how to use it effectively can be challenging. While some. Continue Reading The post A Simple Guide To AI Content Marketing appeared first on Copyblogger.

Content Marketing 96

Content Marketing Marketing Marketers 96

Martech

JULY 1, 2024

European Union regulators today said Facebook’s parent Meta violated its Digital Markets Act with its “pay or consent” ad model and may face massive fines. In this model, users must either pay to use Meta’s platforms ad-free or consent to their data being processed for personalized advertising. A statement released today said the model does not allow users to exercise their “right to freely consent” to the combination of their personal data.

Digital Marketing 111

Digital Marketing Law Advertisers Advertising 111

Search Engine Land

JULY 3, 2024

Google Ads has finished auto-migrating location extensions to assets for most active accounts, a process announced on July 24, 2023. Why we care. This change expands the ways advertisers can use location information in their ads, potentially improving ad performance and reach. The details. Migration affected accounts with activity between July 1, 2023, and Jan. 1, 2024.

Advertisers 110

Advertisers Advertising Customer SEO 110

Buffer Marketing

JULY 2, 2024

Meta has a track record of creating winning social media platforms that improve how brands can connect with their audiences, and Threads is no exception. Since its launch, Threads has quickly gained traction among major brands, offering a fresh way to connect with followers in an increasingly crowded digital landscape. Some brands have already started seeing impressive reach through the platform, and in this article, we identify which ones are effectively using Threads to engage their audiences.

Branding 96

Branding User-Generated Communications Education 96

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

PR

illumin

JULY 5, 2024

The omnipresence of AI is steadily growing in the 2020s, including in advertising. Here’s a snapshot of how AI is shaping today’s programmatic strategies. In the digital age, the integration of artificial intelligence (AI) into our lives is growing. It’s no different in the world of marketing, as AI slowly shapes digital advertising in front of our eyes.

Advertising 92

Advertising Advertisers Pharmaceutical User-Generated 92

Martech

JULY 5, 2024

As we bid Google Universal Analytics (UA) its final adieu , we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). We wanted to know how it is meeting the needs of digital marketers, its privacy compliance, and what’s on the roadmap for enhancements. (The interview was edited for brevity and clarity.

Analytics 105

Analytics Product User-Generated Advertisers 105

Search Engine Land

JULY 1, 2024

As we bid Google Universal Analytics (UA) its final adieu , we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). We wanted to know how its meeting the needs of digital marketers, its privacy compliance, and what’s on the roadmap for enhancements. (The interview was edited for brevity and clarity.

Analytics 104

Analytics Product User-Generated Advertisers 104

Buffer Marketing

JULY 4, 2024

Creating a strong presence on Meta's Threads can seem daunting, but these creators make it look easy. In this article, I share some of my favorite creators on Threads as well as the elements of their content that, in my opinion, make it engaging and effective.  From tech journalists to social media strategists, these creators have mastered connecting with their audience, providing value, and fostering vibrant communities.

Place 95

Place Communications Branding Management 95

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

Marketing