Sat.Jun 15, 2024 - Fri.Jun 21, 2024

article thumbnail

14 proven strategies to enhance your website’s SEO by Digital Marketing Depot

Search Engine Land

Stop worrying about ranking fluctuations with every Google update. Learn how to build a resilient SEO strategy that thrives amidst algorithm shifts. This in-depth guide equips you with 14 powerful strategies to optimize your website. You’ll learn how to: Enhance crawlability and indexability : Discover how to create an XML sitemap and optimize for search engines.

article thumbnail

Using Emotion to Achieve Better Marketing Results

yorCMO

The post Using Emotion to Achieve Better Marketing Results appeared first on yorCMO.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Email Marketing Best Practices: Opt-in or Double Opt-in?

Aspiration Marketing

Are you unsure about the best way to build your email list? This guide explores the difference between "opt-in" and "double opt-in" for email subscriptions. We'll compare the advantages and disadvantages of each approach to help you decide which method best suits your marketing goals. By the end, you'll be equipped to build a high-quality email list that drives engagement and conversions.

article thumbnail

How Georgia-Pacific seeks to leverage AI to its full marketing potential

Martech

The author is SVP of CPG Marketing and CX for Georgia-Pacific. While navigating AI can be challenging, understanding its capabilities and investing in the right programs can reduce repetitive tasks, generate ideas, identify best practices and improve decision-making. This saves money and allows marketers to fully bring brands to life. At Georgia-Pacific, our marketing team has embraced a disciplined approach to identifying opportunities, experimenting and scaling AI and various types of technolo

article thumbnail

The Best Times of Day to Contact Leads

Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

article thumbnail

SCAMPER your way to better SEO and content marketing ideas

Search Engine Land

There is a lot of content out there. And guess what? 99% of it is terrible. Then, there is that 1% of content – the really good to absolutely phenomenal stuff. Sometimes, that is hot news, like the recent Google Search leak , but there are also pieces of content that are so powerful, useful and memorable that just a single piece can propel a business forward.

SEO 124
article thumbnail

How CMOs can Embrace the Generative AI Opportunity

The CMO Survey

The post How CMOs can Embrace the Generative AI Opportunity appeared first on The CMO Survey.

CMO 100

More Trending

article thumbnail

15 Types of emails to use in your marketing

AWeber

You’ve heard the advice — send personalized, targeted emails, welcome subscribers to your list, recognize customer milestones and celebrations, and so on. But did you know there are different types of emails to help you do each of those things? You don’t have to use all of them, but let this list help you find the best way to reach your audience. Here are 15 types of marketing emails for every purpose.

article thumbnail

Can Marketing Agencies Create Content for Any Industry?

Marketing Insider Group

Marketing agencies are a vital resource as businesses compete for attention in a nearly endless online landscape. They’re responsible for brand engagement and messaging, which can make or break companies in this modern digital age. However, an important question remains: Can marketing agencies tailor their content for any industry? Answering that question involves taking a deep dive into content creation and its purpose.

article thumbnail

Will you ever trust a B2B tech vendor?

Martech

Trust in business is not quite the same as trust in our personal lives. I think everyone recognizes that. You’ll never trust Salesforce or HubSpot the way you trust your family or your best friend, and I think the people at those companies would whole-heartedly agree on that point. When it comes to trust, the best a B2B tech vendor can hope for is to be where IBM stood when someone coined the phrase, “No one ever got fired for buying IBM.

article thumbnail

What is Schema Markup, and How Do I Add it to My Site?

Aspiration Marketing

Have you ever noticed search results that stand out from the crowd? Listings with star ratings, detailed event snippets, or clear summaries of informative articles? These eye-catching results are powered by a secret weapon in the SEO arsenal: Schema markup. Schema markup acts like a translator for search engines, helping them understand your website's specific content and value.

SEO 147
article thumbnail

Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

article thumbnail

Google unleashes June 2024 spam update

Search Engine Land

Google has unleashed a new search spam update today, the June 2024 spam update. This spam update may take up to one week to complete, Google wrote. Google posted this update and wrote: One week to roll out. Released the June 2024 spam update. The rollout may take up to 1 week to complete. Spam updates. Google linked to its standard spam updates documentation that reads: While Google’s automated systems to detect search spam are constantly operating, we occasionally make notable improvement

SEO 145
article thumbnail

Stay-at-home Moms Drive Totally Dazzled

Practical eCommerce - Marketing

In 2012, Natalie Mounter was a new mom looking to work from home. Other moms had the same goal. The post Stay-at-home Moms Drive Totally Dazzled appeared first on Practical Ecommerce.

eCommerce 111
article thumbnail

What HubSpot’s LinkedIn integration means for the future of sales and marketing

Martech

HubSpot’ s LinkedIn integration boosts sales efficiency with real-time data sync but presents new challenges for SMBs in marketing and consolidation. Salesforce has had a tight integration with Sales Navigator for a while, dominating the market by using LinkedIn data to target the right decision-makers. HubSpot, meanwhile, has long lacked this native two-way sync integration — until recently.

CRM 132
article thumbnail

CAN-SPAM Legislation? A Guide for Email Marketers

Aspiration Marketing

Struggling with low open rates and frustrated subscribers? Building trust with your audience is critical to successful email marketing. This guide explores the CAN-SPAM Act, a set of regulations designed to keep your emails out of the spam folder and in your customers' inboxes. Learn the essential requirements for compliant email marketing!

article thumbnail

Cracking the Code: Turning Intent Data into Go-to-Market Success

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

article thumbnail

Google turns off Universal Analytics July 1: What you need to know

Search Engine Land

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on Universal Analytics for website measurement and data analysis need to act quickly to avoid losing access to their historical data and maintain continuity in their analytics capabilities.

Analytics 139
article thumbnail

APIs are “very important” to martech buyers today, but they’ll be crucial for the coming wave of AI agents

Chief Martec

Take a guess at filling in the blank here: __ is to AI Agents as Data is to AI Models The answer, as you likely surmised from my headline, is APIs. Let’s discuss why… Data is the differentiation in AI models For the past year and a half, the hyper hype cycle of AI madness has agreed on only one clear truth: data will be your most strategic asset in the Age of AI.

CRM 110
article thumbnail

3 traits of an effective marketing CRM product owner

Martech

Your company just bought a shiny new CRM. Great! Now, who drives it? Effective customer relationship management (CRM) is a cornerstone of marketing success. At the core of this is the CRM product owner — a pivotal role that orchestrates the intersection of technology, customer insights and strategy. But what makes a CRM product owner truly exceptional?

CRM 121
article thumbnail

The Future of Data Privacy: Balance Personalization with User Consent

Aspiration Marketing

In the digital era, data privacy has emerged as a major concern. In the pre-internet days, such worries were scarce, as it was challenging to gather vast amounts of information from numerous individuals simultaneously.

article thumbnail

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

article thumbnail

5 ways to align PPC campaigns with business objectives

Search Engine Land

One of the greatest failings of a PPC specialist is being unable to take a step back and see the big picture. You can get lost in the weeds of account management and focus too much on vanity metrics, bidding strategy testing and reporting to forget about what the client ultimately wants from the account. To be fair, the client is often not great at communicating what that big picture looks like, and they, too, can often get lost in CTR and Search impression share metrics.

article thumbnail

Repurposing Video Content Into Multiple Mediums With AI Tools

Social Media Examiner

Wish you could take a video and easily create lots of content that works across mediums? Looking for tools that are proven to work? In this article, you'll discover how to repurpose video into articles, podcasts, and more using AI. Why Use AI Tools in Content Production? Leveraging artificial intelligence (AI) tools for video repurposing […] The post Repurposing Video Content Into Multiple Mediums With AI Tools appeared first on Social Media Examiner.

Product 105
article thumbnail

Business leaders believe AI can deliver a competitive advantage

Martech

No fewer than 89% of B2B and B2C directors and above believe that ethical use of AI can deliver a competitive business advantage. That’s the takeaway from the new “State of Personalization 2024” report from Twilio Segment. A similarly large portion, 86%, expects artificial intelligence to support a shift from reactive to predictive personalization.

B2C 119
article thumbnail

How To Market Your Marketing To Marketers [New Research]

Content Marketing Institute

Marketers are a tough crowd. On one hand, they appreciate brands that offer extensive thought leadership. On the other hand, they know every content and marketing tactic in the book. New research offers insights (and a peek inside your peers’ opinions).

article thumbnail

How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

article thumbnail

Google Search bug with indexing over the past several hours

Search Engine Land

Google seems to have a bug where it has not indexed new content across both large and smaller publishers over the past several hours. The issue seemed to have started at about 5 p.m. ET, when Google Search was not showing most of the new content that content creators were publishing to their websites. What are we seeing. Sites as large as AP News, CNN, Wall Street Journal, NY Times, Fox News, CNBC and even small sites like the Search Engine Roundtable, are all seeing issues with new content not

SEO 123
article thumbnail

Creating a Sustainable Instagram Strategy in Five Easy Steps

Social Media Examiner

Do you need a better Instagram marketing plan? Wondering how to use Reels, Carousels, and photo posts to convert more followers? In this article, you'll learn how to create a sustainable Instagram strategy. Why Marketers and Creators Struggle With Instagram Marketing With over 2 billion monthly active users and a constantly evolving algorithm, standing out […] The post Creating a Sustainable Instagram Strategy in Five Easy Steps appeared first on Social Media Examiner.

article thumbnail

Spotlight on the expert: Shama Hyder

Martech

Shama Hyder is OG social media marketing. At the University of Texas, Austin, she wrote her thesis on Twitter — back when it had 2000 users. She was at SXSW’s first-ever event about interactive. At one point in the interview, Shama says social media marketing is one of the few things she’s good at. You don’t have to talk to her long to know that isn’t true.

article thumbnail

The Essential Guide to Content Curation

Buffer Marketing

Museums curate works of art. We marketers curate digital content. Though our link shares may not be artistic contributions, the idea of curation is at least the same at museums and online: We’re all seeking only the best material to pass along to our patrons, customers, fans, or followers. Finding and sharing exquisite content has never been more valuable.

Place 101
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Analyses: Google AI Overviews showing less often, with less Reddit

Search Engine Land

Google appears to have pulled back further on AI Overviews following well-earned criticism about its AI-generated answers giving users incorrect, misleading and dangerous answers. Let’s dive into new findings from two separate SEO platforms: SEOClarity looked at 2,700 keywords. SERanking analyzed 100,000 keywords. AI Overviews reduction. Google is showing AI Overviews less often, though the analyses disagree on the percentage.

Food 123
article thumbnail

Did Cannes Lions Awards Just Say Content Beats Advertising?

Content Marketing Institute

Content stole the spotlight at the Cannes Lions this week. Several award-winning campaigns focused on emotional storytelling rather than traditional advertising. Is this shakeup a genuine shift of content’s role?

article thumbnail

Marketo’s June 2024 releases upgrade Interactive Webinars, Dynamic Chat Flows

Martech

Adobe Marketo’s June updates improve the functionality of the platform’s Interactive Webinars and Dynamic Chat Conversational Flows. Also this month comes word that LinkedIn LaunchPoint connections in Marketo will require re-authentication before Dec. 15, 2024. Templates for Interactive Webinars Marketo users now have the ability to create custom templates for room layouts in Interactive Webinars.

article thumbnail

Email marketing and first-party data – a perfect pair

illumin

First-party data is an excellent way to understand customers and is a perfect addition to any email marketing campaign. User data can be collected alongside email list signups and then emails sent to users provide a perfect opportunity to gather information and feedback. First-hand data, like that collected via email marketing, can then be an effective tool for all future marketing efforts.

article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.