Search Engine Land
JUNE 18, 2024
Stop worrying about ranking fluctuations with every Google update. Learn how to build a resilient SEO strategy that thrives amidst algorithm shifts. This in-depth guide equips you with 14 powerful strategies to optimize your website. You’ll learn how to: Enhance crawlability and indexability : Discover how to create an XML sitemap and optimize for search engines.
yorCMO
JUNE 18, 2024
The post Using Emotion to Achieve Better Marketing Results appeared first on yorCMO.
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Aspiration Marketing
JUNE 19, 2024
Are you unsure about the best way to build your email list? This guide explores the difference between "opt-in" and "double opt-in" for email subscriptions. We'll compare the advantages and disadvantages of each approach to help you decide which method best suits your marketing goals. By the end, you'll be equipped to build a high-quality email list that drives engagement and conversions.
Martech
JUNE 18, 2024
The author is SVP of CPG Marketing and CX for Georgia-Pacific. While navigating AI can be challenging, understanding its capabilities and investing in the right programs can reduce repetitive tasks, generate ideas, identify best practices and improve decision-making. This saves money and allows marketers to fully bring brands to life. At Georgia-Pacific, our marketing team has embraced a disciplined approach to identifying opportunities, experimenting and scaling AI and various types of technolo
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model ; a powerful framework designed to assess and optimize your marketing operations function.
Search Engine Land
JUNE 17, 2024
There is a lot of content out there. And guess what? 99% of it is terrible. Then, there is that 1% of content – the really good to absolutely phenomenal stuff. Sometimes, that is hot news, like the recent Google Search leak , but there are also pieces of content that are so powerful, useful and memorable that just a single piece can propel a business forward.
The CMO Survey
JUNE 17, 2024
The post How CMOs can Embrace the Generative AI Opportunity appeared first on The CMO Survey.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
AWeber
JUNE 18, 2024
You’ve heard the advice — send personalized, targeted emails, welcome subscribers to your list, recognize customer milestones and celebrations, and so on. But did you know there are different types of emails to help you do each of those things? You don’t have to use all of them, but let this list help you find the best way to reach your audience. Here are 15 types of marketing emails for every purpose.
Marketing Insider Group
JUNE 17, 2024
Marketing agencies are a vital resource as businesses compete for attention in a nearly endless online landscape. They’re responsible for brand engagement and messaging, which can make or break companies in this modern digital age. However, an important question remains: Can marketing agencies tailor their content for any industry? Answering that question involves taking a deep dive into content creation and its purpose.
Martech
JUNE 17, 2024
Trust in business is not quite the same as trust in our personal lives. I think everyone recognizes that. You’ll never trust Salesforce or HubSpot the way you trust your family or your best friend, and I think the people at those companies would whole-heartedly agree on that point. When it comes to trust, the best a B2B tech vendor can hope for is to be where IBM stood when someone coined the phrase, “No one ever got fired for buying IBM.
Aspiration Marketing
JUNE 20, 2024
Have you ever noticed search results that stand out from the crowd? Listings with star ratings, detailed event snippets, or clear summaries of informative articles? These eye-catching results are powered by a secret weapon in the SEO arsenal: Schema markup. Schema markup acts like a translator for search engines, helping them understand your website's specific content and value.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Search Engine Land
JUNE 20, 2024
Google has unleashed a new search spam update today, the June 2024 spam update. This spam update may take up to one week to complete, Google wrote. Google posted this update and wrote: One week to roll out. Released the June 2024 spam update. The rollout may take up to 1 week to complete. Spam updates. Google linked to its standard spam updates documentation that reads: While Google’s automated systems to detect search spam are constantly operating, we occasionally make notable improvement
Practical eCommerce - Marketing
JUNE 21, 2024
In 2012, Natalie Mounter was a new mom looking to work from home. Other moms had the same goal. The post Stay-at-home Moms Drive Totally Dazzled appeared first on Practical Ecommerce.
Martech
JUNE 21, 2024
HubSpot’ s LinkedIn integration boosts sales efficiency with real-time data sync but presents new challenges for SMBs in marketing and consolidation. Salesforce has had a tight integration with Sales Navigator for a while, dominating the market by using LinkedIn data to target the right decision-makers. HubSpot, meanwhile, has long lacked this native two-way sync integration — until recently.
Aspiration Marketing
JUNE 18, 2024
Struggling with low open rates and frustrated subscribers? Building trust with your audience is critical to successful email marketing. This guide explores the CAN-SPAM Act, a set of regulations designed to keep your emails out of the spam folder and in your customers' inboxes. Learn the essential requirements for compliant email marketing!
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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.
Search Engine Land
JUNE 21, 2024
Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on Universal Analytics for website measurement and data analysis need to act quickly to avoid losing access to their historical data and maintain continuity in their analytics capabilities.
Social Media Examiner
JUNE 18, 2024
Wish you could take a video and easily create lots of content that works across mediums? Looking for tools that are proven to work? In this article, you'll discover how to repurpose video into articles, podcasts, and more using AI. Why Use AI Tools in Content Production? Leveraging artificial intelligence (AI) tools for video repurposing […] The post Repurposing Video Content Into Multiple Mediums With AI Tools appeared first on Social Media Examiner.
Content Marketing Institute
JUNE 18, 2024
Marketers are a tough crowd. On one hand, they appreciate brands that offer extensive thought leadership. On the other hand, they know every content and marketing tactic in the book. New research offers insights (and a peek inside your peers’ opinions).
Aspiration Marketing
JUNE 17, 2024
In the digital era, data privacy has emerged as a major concern. In the pre-internet days, such worries were scarce, as it was challenging to gather vast amounts of information from numerous individuals simultaneously.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
illumin
JUNE 20, 2024
First-party data is an excellent way to understand customers and is a perfect addition to any email marketing campaign. User data can be collected alongside email list signups and then emails sent to users provide a perfect opportunity to gather information and feedback. First-hand data, like that collected via email marketing, can then be an effective tool for all future marketing efforts.
Martech
JUNE 18, 2024
No fewer than 89% of B2B and B2C directors and above believe that ethical use of AI can deliver a competitive business advantage. That’s the takeaway from the new “State of Personalization 2024” report from Twilio Segment. A similarly large portion, 86%, expects artificial intelligence to support a shift from reactive to predictive personalization.
Chief Martec
JUNE 16, 2024
Take a guess at filling in the blank here: __ is to AI Agents as Data is to AI Models The answer, as you likely surmised from my headline, is APIs. Let’s discuss why… Data is the differentiation in AI models For the past year and a half, the hyper hype cycle of AI madness has agreed on only one clear truth: data will be your most strategic asset in the Age of AI.
Social Media Examiner
JUNE 20, 2024
Do you need a better Instagram marketing plan? Wondering how to use Reels, Carousels, and photo posts to convert more followers? In this article, you'll learn how to create a sustainable Instagram strategy. Why Marketers and Creators Struggle With Instagram Marketing With over 2 billion monthly active users and a constantly evolving algorithm, standing out […] The post Creating a Sustainable Instagram Strategy in Five Easy Steps appeared first on Social Media Examiner.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Content Marketing Institute
JUNE 21, 2024
Content stole the spotlight at the Cannes Lions this week. Several award-winning campaigns focused on emotional storytelling rather than traditional advertising. Is this shakeup a genuine shift of content’s role?
Martech
JUNE 21, 2024
Your company just bought a shiny new CRM. Great! Now, who drives it? Effective customer relationship management (CRM) is a cornerstone of marketing success. At the core of this is the CRM product owner — a pivotal role that orchestrates the intersection of technology, customer insights and strategy. But what makes a CRM product owner truly exceptional?
Lusha
JUNE 20, 2024
Selling to salespeople just might sound like the easiest gig in the world. After all, who understands the art (and joy) of making a deal better than a fellow sales pro? But it’s not without unexpected challenges. In this post, we’ll dive into the world of selling to salespeople, exploring both the advantages and potential pitfalls you might encounter – and the ways that it’s not so different from selling to anyone else.
Marketing Insider Group
JUNE 18, 2024
Understanding sales and marketing frameworks is crucial for success as you grow your company. One such model, the AIDA Model, or Attention, Interest, Desire, and Action, continues guiding marketers as it has for over a century. Image Source But as we stride into 2024, does this classic model still hold water? With digital transformation reshaping consumer behavior and the emergence of new marketing channels , it’s essential to reassess traditional methods.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.
Social Media Examiner
JUNE 19, 2024
Is your agency's growth hindered by inefficient processes or outdated tools? Looking for practical advice to optimize your tech stack? In this article, you'll discover how to streamline operations and leverage AI to boost efficiency. #1: The Core Tool Categories Every Agency Needs As a marketing agency owner, having the right tools is critical for […] The post How to Choose Tools to Enhance and Improve Agency Operations appeared first on Social Media Examiner.
Martech
JUNE 17, 2024
Shama Hyder is OG social media marketing. At the University of Texas, Austin, she wrote her thesis on Twitter — back when it had 2000 users. She was at SXSW’s first-ever event about interactive. At one point in the interview, Shama says social media marketing is one of the few things she’s good at. You don’t have to talk to her long to know that isn’t true.
Search Engine Land
JUNE 18, 2024
I get asked all the time which web platform someone should use. The main options are HubSpot, WordPress and Webflow. Answer the same question a few times, and it’s probably worth spelling out for the masses. Before I explain my approach to answering the question, the first thing to know is that Google doesn’t care which web platform or CMS you use; what matters is the output.
Buffer Marketing
JUNE 19, 2024
Museums curate works of art. We marketers curate digital content. Though our link shares may not be artistic contributions, the idea of curation is at least the same at museums and online: We’re all seeking only the best material to pass along to our patrons, customers, fans, or followers. Finding and sharing exquisite content has never been more valuable.
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Are your sellers unsure about using AI in their day-to-day workflows? Or are they eager to try but uncertain where to start? They might be asking: Which tasks are best suited for AI? How will using AI affect my relationship with my customers? With so many tools available, which ones are the most useful to me? To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen A
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