Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. One of the primary uses for AI is better automating customer journey orchestration.

Marketing Automation Platform 126

Marketing Automation Platform Customer Journey Marketing Marketers 126

Martech

MAY 24, 2024

The personalization and volume of messages required to connect with your audiences today simply isn’t possible without some sort of automation involved. Here are the areas where B2B and B2C marketing automation differ the most. Focus B2C automation prioritizes the customer journey. Content Calendar.

B2C 107

B2C Automobile Marketing Automation Platform Retail 107

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers.

Content Marketing 111

Content Marketing Customer eBook Customer Journey 111

Martech

AUGUST 2, 2022

We’re routinely asked what products typically sit alongside the larger platforms. To that end we’ve started to catalog the top products that surround major platforms. Our first Stackmate Report was released last month and covers marketing automation platforms. Get the daily newsletter digital marketers rely on.

Product Life Cycle 118

Product Life Cycle CRM Marketing Automation Platform Customer Journey 118

Sprout Social

OCTOBER 25, 2022

Every customer journey begins with the same step. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. The principle of making your posts pop rings true in content marketing, too. Our advice? No problem.

Branding 126

Branding Customer Journey Marketing Automation Platform Fashion 126

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Machine learning and artificial intelligence (AI) are playing an important role in marketing today, providing valuable, predictive insights across platforms. Rising with them to the top is content marketing, which is one of the most effective ways to engage information-hungry buyers.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Customer Journey 134

Duct Tape Marketing

JULY 17, 2015

For example, our team is focused on the “customer journey” which gets an average of 880 searches a month. Brian Sun runs the blog at Autopilot , a marketing automation platform that helps small business owners automate the customer journey, visually. Share it with your readers.

Transform 71

Transform Customer Journey Marketing Automation Platform SEO 71