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How to Create a Digital Marketing Strategy (7 Steps)

Sachs Marketing Group

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. You should also outline your content strategy, set up reporting tools to track performance, and delegate responsibilities to your team.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Keep an eye out for new trends and technologies that can streamline your marketing strategy. Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce.

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Employee Generated Content: The Big Daddy of All Content Creation Techniques

Marketing Insider Group

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. You even use visuals to break up your text, just as all the top digital marketing gurus say to do it. The numbers are in: employee-generated content generates more than goodwill.

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How to create and execute a buyer journey-based content strategy

Search Engine Land

A winning content strategy relies on an honest assessment and comprehensive understanding of four interdependent components: Your end goal Your audience Your product Your resources Your editorial and content calendars should combine these four components to guide users through all stages of their decision-making process.

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5 must-know Reddit Ads tactics for B2B marketers

Search Engine Land

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. Where they are engaging with content. For marketers, this means easily finding niche audiences that fall under subreddits you may otherwise not have known existed. What platforms are they on?)

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The 7 Building Blocks of a Solid Content Marketing Plan

Rock Content

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place.

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31 Influencers to Follow in 2017

Adobe Experience Cloud Blog

Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB NEW: How to Back Up Your #SocialMedia Content https://t.co/Zb1OMwOKhn