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How to Create a Digital Marketing Strategy (7 Steps)

Sachs Marketing Group

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. This is where a well-crafted digital marketing strategy comes in. What is a Digital Marketing Strategy?

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Keep an eye out for new trends and technologies that can streamline your marketing strategy. Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce.

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The B2B CEO’s social media checklist

Martech

Social media is now considered the most effective B2B channel for driving revenue, per the 2023 State of B2B Digital Marketing report (download required). They said “for driving revenue,” not some perceived “fluffy” marketing goal like driving “likes” or engagement. But if you don’t look…you won’t find it. Is it strategic?

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Employee Generated Content: The Big Daddy of All Content Creation Techniques

Marketing Insider Group

You even use visuals to break up your text, just as all the top digital marketing gurus say to do it. According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. you protest. Take early retirement?

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5 must-know Reddit Ads tactics for B2B marketers

Search Engine Land

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. For marketers, this means easily finding niche audiences that fall under subreddits you may otherwise not have known existed. More than knowing the latest trends, we must continually assess: Where this target audience is.

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31 Influencers to Follow in 2017

Adobe Experience Cloud Blog

She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World. Jay Baer is the most re-tweeted person in the world among digital marketers.

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The 7 Building Blocks of a Solid Content Marketing Plan

Rock Content

According to Forbes, 62% of millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer. Shane Barker is a digital marketing consultant that specializes in sales funnels, targeted traffic and website conversions. Offer something useful to your audience for free.