Duct Tape Marketing

JUNE 29, 2017

If you’ve spent any time learning about digital strategy, you’ll have heard the term “content marketing.” You want this content to be the first step for prospects entering your sales funnel. Put your best content behind forms. The 4 Step Method to Converting Consulting Leads into Clients Online.

Whitepaper 65

Whitepaper Education Manufacturing eBook 65

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. Creating a Marketing Campaign The most essential part of creating a marketing campaign is planning. Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem.

Whitepaper 97

Whitepaper Key Performance Indicator Direct Mail eBook 97

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Getting executive sign-off on video marketing can be challenging, but it can be done. Demonstrate how video content dovetails with your current marketing.

Video Marketing 110

Video Marketing Marketing Strategy Key Performance Indicator Transform 110

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. Gating some of your high-value, premium content can help you gather contact information for new, qualified leads to start nurturing.

Whitepaper 134

Whitepaper eBook Thought Leadership User-Generated 134

CXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. ABM teams then began curating content and tagging it by use case, industry, and persona. Test different channels.

Customer 82

Customer Direct Mail Marketing Marketers 82

Exposure Ninja

SEPTEMBER 18, 2023

Marketing Channel — what you use to get your message out (for example, direct mailing, social media or email. This could be within an ad, on a website or another piece of content. Hannah Whitehouse, Senior Content Marketer at Exposure Ninja [I learnt marketing] by recruiting brilliant marketers!

PR 52

PR Copywriting Marketing Marketers 52

InTouch Marketing

JANUARY 31, 2024

Digital Marketing Digital marketing encompasses a broad spectrum of strategies that leverage the power of the internet to reach and engage audiences. Key components of digital marketing include Search Engine Optimization (SEO), content marketing, social media marketing and email marketing.

Affiliate Marketing 80

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 80

Duct Tape Marketing

JANUARY 8, 2015

Outbound marketing, also referred to as interruption marketing, involves getting your marketing message to the largest number of people possible through advertising, cold calling, direct mail and other aggressive techniques that interrupt people in their daily lives. Inbound Marketing for Non-Marketers.

Outbound Marketing 55

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 55

Exposure Ninja

JULY 5, 2023

So buckle up and prepare for a wild (but entirely safe) ride in the B2B marketing world! Content Marketing Is Mandatory Content is an essential B2B digital marketing tool for businesses of all sizes. There’s no denying that content marketing takes a lot of work, but the end result is worth it!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Martech

APRIL 15, 2022

Content marketing. Content marketing strategies have consistently been one of the most reliable tools at a B2B marketer’s disposal. If customers regularly see your firm as a source of top-quality industry content and thought-leadership, their trust in its products and services increases accordingly.

B2C 117

B2C Marketing Automation Platform Gen Z Whitepaper 117

Marketing Insider Group

MAY 8, 2023

Outbound Marketing Whereas inbound marketing focuses on attracting potential customers with messages, outbound marketing focuses on delivering messages to potential customers. Outbound marketing is usually delivered to a wider audience with hope to spark interest.

Inbound Marketing 89

Inbound Marketing Outbound Marketing Whitepaper eBook 89

Adobe Experience Cloud Blog

MARCH 30, 2016

The pressure to have an effective, dynamic presence on every single digital platform can be crippling to busy marketers who can barely keep up with just social media posts. Even the best direct mail piece still takes a few days to arrive. Finally, marketers can justify where, how, and why they are spending their money.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Backlinko

MAY 14, 2024

Like white papers and case studies. Tools like HubSpot’s marketing budget template can help you identify your most profitable marketing channels. Content Marketing Content marketing builds trust, establishes expertise, and guides customers through the buyer’s journey.

PR 107

PR Customer loyalty User-Generated Marketing 107