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Marketing Insider Group
JANUARY 12, 2021
While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers.
Rock Content
JULY 29, 2020
The good news is that gathering data can be easier with interactive content. Infographics, ebooks, quizzes, and customized calculators are everywhere — and they are now trending as one of the best practices for Content Marketing. In this article, you will learn: How to gather data from interactive content?
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Adobe Experience Cloud Blog
OCTOBER 18, 2017
According to the authors of Marketing Metrics , the probability of selling to a new prospect is 5-20% while the probability of selling to an existing customer is 60-70%. Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook.
CXL
MAY 27, 2022
With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.
Welcome Software
MARCH 11, 2022
8 Content Lifecycle Management Stages (And Best Practices). 60% of the content created by leading brands becomes “just clutter,” as Marketing Week puts it , impacting neither consumers’ lives nor business results. A pretty dreary statistic for content marketers, right? Let’s take a look. Generate sales and revenue.
Rock Content
SEPTEMBER 7, 2016
It’s likely that your marketing team already has personas in place. Your offer is the most important aspect of your holiday marketing campaign. Use your marketing automation platform to set up email nurtures to stay in contact, top of mind and engaged with your leads. Step 2: Create Your Holiday Offer.
Adobe Experience Cloud Blog
JANUARY 9, 2014
Author: Maggie Jones If you’re marketing on social, you already know it’s a vital part of building (and keeping) relationships. But if you add marketing automation to the mix, you can launch your marketing results out of this world. Segment and trigger based on downloaded content. Use social sign-on.
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