Marketing Insider Group

FEBRUARY 23, 2021

You can incorporate case studies in content marketing in a myriad of ways. Place them in strategic locations and repurpose them to get in front of a larger audience. What are Case Studies in Content Marketing? What Role Can a Case Study Play in Content Marketing? You notice one key difference.

Marketing Strategy 108

Marketing Strategy Content Marketing eBook Marketing 108

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers.

Content Marketing 109

Content Marketing Customer eBook Customer Journey 109

Digital Marketer

JULY 7, 2023

However, brainstorming ideas, crafting and editing content, and promoting it can be time consuming, overwhelming, and let’s face it: you’d rather outsource it or, at the very least, get some help. but let me reacquaint you with ChatGPT, everyone’s new favorite AI-powered content marketing assistant. Key term here is: help) 2.

Marketing Strategy 81

Marketing Strategy Content Marketing Marketing Marketers 81

Marketing Insider Group

APRIL 6, 2021

With content marketing. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. The Power of Customer Retention Marketing. 9 Customer Retention Strategies That Use Content Marketing. Quick Takeaways.

Content Marketing 127

Content Marketing Customer Marketing Marketers 127

Rock Content

AUGUST 25, 2023

If so, you need a great B2B content marketing strategy. You must speak business to business (B2B) while placing your content where key stakeholders will see it early and often. Fortunately, creating a B2B content marketing plan is not rocket science. Ready to get started?

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Rock Content

MAY 29, 2020

Having an efficient and compelling Content Marketing strategy is a must-have for companies searching for competitiveness in the future. To reach the success you want for your actual and next campaigns, you need to collect and analyze data from Content Marketing KPIs. What are the main 10 Content Marketing KPIs to track?

Content Marketing 90

Content Marketing Key Performance Indicator eBook User-Generated 90

Hubspot Marketing

MAY 11, 2020

But underpinning all of them is a much simpler question that gets to the very heart of what content marketing has always been about. The pandemic has triggered a striking surge in the very thing that many marketers care about most: audience attention. This should make content marketers feel encouraged.

Content Marketing 144

Content Marketing Marketing Marketers Communications 144

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. How Content Marketing is Changing. There’s been a growing concern among many businesses, brands, and marketing professionals lately that content no longer provides the value that it once did. “Why should I add to the noise?

eCommerce 98

eCommerce Content Marketing Branding Marketing 98

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Market Trends 110

Market Trends Content Marketing Customer Journey Transform 110

Adobe Experience Cloud Blog

NOVEMBER 17, 2014

Author: Ellen Gomes Every content marketer knows about the investment it takes to create awesome content. We’re not just talking about time and money, but the blood, sweat and tears it takes to create an amazing piece of content — from ideation to completion. Content Marketing Modern B2B Marketing b2b Consumer'

Content Marketing 134

Content Marketing Thought Leadership eBook Marketing 134

Lynton Web

MARCH 9, 2023

Here are six places you can incorporate the findings of your personas. In Your Content Marketing When creating new content as part of your content marketing strategy, make sure each piece of content is geared toward a specific customer persona.

Inbound Marketing 119

Inbound Marketing eBook Entertainment Marketing 119

Adobe Experience Cloud Blog

JANUARY 17, 2017

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Marketing Insider Group

JULY 11, 2023

Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? But, it comes at a cost.

Whitepaper 90

Whitepaper Customer eBook Energy 90

Rock Content

JULY 6, 2020

So the first thing you need to know is: there is no one unique rule to Content Marketing for social media. Many people — therefore, many companies as well — see social media as a place to only share their Content Marketing efforts, such as blog posts and ebooks. Humanize your content.

Content Marketing 67

Content Marketing User-Generated Marketing Marketers 67

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Content Marketing 62

Content Marketing Thought Leadership eCommerce Marketing 62

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

And with such a demand for content, you need to make sure that you have the right people in place that can create content. But a larger company really needs a team of content creation. Because content marketing roles are relatively new to B2B marketing, a lot of marketers don’t know where to start.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Search Engine Land

DECEMBER 6, 2023

As you begin to tailor your content marketing and SEO initiatives to the B2B customer journey, it’s crucial to understand the kind of information they seek before they’ve even begun to think about your brand or the type of solution they want. You can also demonstrate your expertise within the field with whitepapers and ebooks.

SEO 101

SEO CRM B2C eBook 101

Hubspot Marketing

JUNE 30, 2023

According to AJ Beltis, Senior Content Marketing Manager for HubSpot's Acquisition team, succinctness pays off for CTA copy. The name of the thing you are promoting -- whether it's a free ebook, whitepaper, template, guide, crash course, or presentation -- should align with the name of it on the landing page. 8) Add alt text.

eBook 98

eBook PR Whitepaper Place 98

Rock Content

MAY 8, 2016

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place.

Marketing Plan 69

Marketing Plan Content Marketing B2C Whitepaper 69

Marketing Insider Group

FEBRUARY 14, 2023

XYZ is back in-stock for a limited time only Free Ebook inside! Only 4 spots left for our content marketing workshop… Don’t miss your chance for XYZ 2. Here are some real-life examples: Award-winning content marketing: YOU’RE NEXT! Here’s 20% off. People appreciate direct-ness.

Gen Z 121

Gen Z eBook Digital Marketing SEO 121

Hubspot Marketing

JANUARY 13, 2023

An offer is content or something of value that's being "offered" on the landing page. This can be an ebook , a course, or a template. The more delighted a visitor is with your content, the more likely they are to click your call-to-action and move onto your landing page. HubSpot Ebook Templates. Featured Resource.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Hubspot Marketing

JUNE 19, 2023

In fact, the market's projected to reach $126.5 If your role involves copy or content marketing, you’ve probably heard of Jasper.ai At a glance, today's AI content tools might seem pretty similar. Built-in integration with HubSpot’s content marketing tools. billion by 2031 , growing by 32% from 2022 to 2023.

Price 120

Price User-Generated SEO Copywriting 120

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 118

Digital Marketing Whitepaper Marketing Marketers 118

Adobe Experience Cloud Blog

JUNE 14, 2011

For many B2B marketers, that is the question. Content marketing has become a driving force in lead generation. But the question remains: What is the best practice for granting access to that content? Can great content, in and of itself, drive users to submit their information to your organization on their own?

Content Marketing 110

Content Marketing User-Generated eBook Marketing 110

Marketing Insider Group

MARCH 2, 2023

Here are a few ideas: Incorporate calendars to facilitate easy appointment booking Service calculators to help potential customers find the right service and price point for their needs Reliable and accurate navigation menus on each page More stand-out buttons for email subscription, ebook downloads, social media accounts – you name it!

Whitepaper 81

Whitepaper eBook Fashion User-Generated 81

Hubspot Marketing

JANUARY 22, 2021

For instance, if a customer makes a purchase on your site, use the Thank You page as an opportunity to add value through additional resources or content — which will build trust and delight customers. If the lead downloaded a Social Media Calendar ebook, the Thank You page can list out alternative social media resources you'd like to provide.

eBook 137

eBook User-Generated Customer Place 137

Rock Content

DECEMBER 14, 2023

For that reason, B2B SEO strategies place a greater emphasis on increasing brand presence and generating leads. Why SEO Matters for B2B Businesses: Unpacking the Benefits Effective SEO helps B2B businesses optimize their websites and content marketing to rank higher in search engine results. B2B buying takes time.

SEO 65

SEO Whitepaper B2C eBook 65

Hubspot Marketing

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. In the next year, consider a mix of content marketing that includes blogging.

Shoppers 145

Shoppers Energy eBook Promotion 145

AWeber

MARCH 15, 2022

This is usually an ebook, but freebies can also be a video or a free course—anything you think your ideal subscribers would find irresistible. It offers an ebook called “28 Side Hustle Ideas.”. Great marketing is all about tapping into emotion. You want your audience to feel a certain way, and your copy is the place to do it.

eBook 121

eBook Place Digital Marketing Content Marketing 121

Adobe Experience Cloud Blog

MAY 8, 2019

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. The best place to start planning a demand generation campaign? Creating great content is important. 2 Be original.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Marketing Insider Group

APRIL 19, 2021

From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing. It’s also why we use a SaaS-based model with our own content marketing. Start Creating Content That Positions You as a Leader.

Whitepaper 127

Whitepaper eBook Marketing Marketers 127

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

An Accenture study on B2B organizations found that 96 percent reported higher profitability and 97 percent reported increased market share from these efforts. In effect, with better experiences, and better lead generation strategy in place, your company can see substantial growth over the long-term.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Rock Content

AUGUST 13, 2019

It’s a question that every content marketing team has had to answer at least once—if not hundreds—of times. In a planning meeting for a new content piece, it’s often the first question that comes up: how are we driving traffic to this content? Gating equals gaining information that you cannot gain without a gate in place.

Whitepaper 50

Whitepaper eBook Education Place 50

Digital Marketer

NOVEMBER 17, 2022

5 Effective Digital Marketing Strategies. Let us look at some proven and effective digital marketing strategies that can help you in planning an efficient digital marketing campaign. Content Marketing. To begin, keep one thing in mind, content should not be an afterthought! Most Effective Content Types.

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

Rock Content

NOVEMBER 5, 2023

Regardless of its industry, niche, or long-term goals, every business needs a solid marketing budget in place. Not only does a marketing budget help a business properly plan out its advertising strategy, but it also streamlines the process of measuring overall return on investment.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

Rock Content

MAY 15, 2023

In today’s digital world, you might say a brand is only as good as its content marketing. Content marketing provides consumers with the information they need to purchase or order a service. WriterAccess is your gateway to exceptional content creation. WriterAccess is your gateway to exceptional content creation.

Customer Journey 68

Customer Journey Transform Place eBook 68

Duct Tape Marketing

AUGUST 5, 2013

Is Outsourcing Your Content Marketing Evil? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing More than ever small businesses are using some form of content marketing to promote themselves. Content Marketing Software | Writer Marketplace.

Content Marketing 67

Content Marketing Whitepaper Marketing Marketers 67