Content Marketing Global Marketing Influencer Marketing Marketing Plan 
Hubspot Marketing
JULY 30, 2023
According to social media marketers who do it, the top strategies are including relevant keywords and hashtags in your posts and bio, making sure your username is easy to search for, and making sure your username is consistent across accounts. Brands swap out celebrities for micro-influencers. This also rises to 32% among Gen Z.
Hubspot Marketing
OCTOBER 31, 2022
In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.
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Hubspot Marketing
MARCH 19, 2024
Partner with micro-influencers. Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. We’ll only see it grow throughout 2024 as half of those using it plan to increase their investments. Want to leverage influencer marketing but don't know where to start?
Pam Didner
JUNE 20, 2022
You can also get your creative agencies or in-house content team to share the latest creative concepts. Here is a long list of topics you can discuss: Marketing plans. Content editorial and roadmap. Product launch plan. Local marketing plan. Marketing research. Sales enablement. Martech stack.
Hubspot Marketing
OCTOBER 30, 2022
The top trends marketers are currently leveraging are short-form video, mobile-friendly web design, creating content that reflects their brand’s values, and using social media DMs for customer service. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.
Adobe Experience Cloud Blog
APRIL 23, 2015
The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts. Marketing departments drive: . It’s similarly important for B2C, where social media and other online content can influence a buyer’s behavior.
Adobe Experience Cloud Blog
JANUARY 18, 2017
Creating effective backlinks now requires engaging content, influencer marketing , and at least little bit of PR savvy. Accordingly, a modern keyword strategy needs user intent research, content marketing experience, and a working knowledge of Google’s ranking priorities.
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