Vertical Response

JULY 14, 2025

Reliance on volunteers for marketing can lead to inconsistencies due to varying levels of commitment and expertise. Therefore, a well-rounded marketing mix, including content marketing, social media marketing, and event marketing, is crucial for sustaining engagement and support.

Non-Profit

Marketing Insider Group

JUNE 11, 2013

In 2011 , Mary updated her views on the above but also covered Content Marketing. She talked about how the value of undifferentiated content is approaching $0. Key Consideration: Does your marketing mix spend an appropriate amount of money in the channels where your audience spends their time?

Logistics

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Podcasts are the No. 1 audio source based on time of consumption via @EdisonResearch.

Branding

Marketing Insider Group

JANUARY 17, 2017

There are times when content marketers, content teams, marketing teams are seemingly placed in front of an empty chalk board and then given a piece of chalk and told “Here you go. And while this is without question what marketers are responsible for, and therefore, what’s the big deal? Get on with it.

Promotion

Unbounce

JUNE 8, 2024

For live sessions, having a co-host to manage logistics and questions is a smart move. Like all content marketing, webinars rely on their titles to pique people’s interest. Recommended reading : Email marketing: 5 tactics to generate and nurture more leads 9. They’re versatile—live, pre-recorded, or on-demand.

Marketers

Duct Tape Marketing

JULY 20, 2023

Questions I ask Isaac Watson: [02:15] Why should people think about events as part of the marketing mix? [03:09] 03:09] What are some of the most successful kinds of event marketing strategies that you’ve seen implemented and that you’ve probably implemented on behalf of some of your clients?

Food

Marketing Insider Group

JULY 9, 2024

Whether you’re attending a trade show, hosting a seminar, or participating in an industry conference, your approach to event marketing can significantly impact your ROI. A timeline should include key milestones such as registration deadlines, marketing campaign launches, and logistics planning.

Event Marketing