Martech

JUNE 10, 2024

Not surprisingly, each of these was also seen as a top three challenge for marketers. Growing the audience continues to be a priority for B2B marketers, with 58% focusing on expanding their audience to new demographics and market segments this year. In search of a bigger pie. Are you getting the most from your stack?

Market Segmentation 97

Market Segmentation Advertisers Advertising Marketing 97

Lusha

JULY 22, 2020

Average cost per lead by b2b industry and marketing channel. If you have customers in several industries or advertise to micro-market segments, organizing cost per leads in a spreadsheet is smart. B2B Marketing Channels. Content marketing. $43. Video marketing. $59. Financial services. $44.

Marketing 52

Marketing Marketers Information Technology Advertising 52

Hubspot Marketing

NOVEMBER 21, 2024

My initial skepticism turned to curiosity as I saw how they were connecting with audiences in ways our traditional content never had. That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience.

Video Marketing 126

Video Marketing Marketing Strategy Transform B2C 126

Rock Content

MAY 5, 2020

Here, you’ll see each of the most effective types of Digital Marketing, their benefits and objectives, along with when and how to use each one of them. Content Marketing. If your brand gives it to them through high-quality and useful content, you will gain their confidence. And Content Marketing is all about that.

Digital Marketing 101

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 101