Hubspot Marketing

APRIL 21, 2022

Download a content map template. To help you brainstorm and map out content ideas for targeting specific segments of your audience, we've created a new free template resource: The Content Marketing Planning Template. Whitepapers. Download Your Free Template Now.

Price 144

Price CRM Marketing Marketers 144

Marketing Insider Group

JULY 19, 2011

Are blogs an important part of your marketing mix? Blogging should be one of the first thing every marketer considers when starting their marketing plan, when distributing budgets, or when assessing their results. This is ahead of more costly webinars, virtual events, whitepapers, videos and research reports.

Inbound Marketing 81

Inbound Marketing Whitepaper Marketing Mix B2C 81

Marketing Insider Group

DECEMBER 1, 2010

I especially was glad to see content programs listed under your insight-driven marketing comment. I think that too often content planning is still more than an after-thought rather than part of an overall customer engagement strategy. I think brand marketing in B2B was cut drastically in the recession.

Transform 77

Transform Whitepaper Telemarketing Customer loyalty 77

Marketing Insider Group

MAY 18, 2010

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media Marketing 76

Social Media Marketing B2C Telemarketing Whitepaper 76

Marketing Insider Group

JUNE 29, 2010

In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails. Sometimes, inbound demand generation isn’t enough to fill our funnels. And so we turn to good old-fashioned cold calling to drive leads, identify new contacts or even clean our lists.

Telemarketing 77

Telemarketing Inbound Marketing Customer loyalty Whitepaper 77

Unbounce

SEPTEMBER 19, 2023

Banafshe is one of our content creators and a copywriter who has more than seven years of experience in content and brand from B2C to agencies and now the world of SaaS. She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on.

Copywriting 93

Copywriting SEO Price User-Generated 93

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. According to the 2024 B2B Marketing Mix Report , nearly half (48%) of all surveyed businesses intend to increase their budget in 2024 compared to 2023. Creating a Marketing Campaign The most essential part of creating a marketing campaign is planning.

Whitepaper 101

Whitepaper Key Performance Indicator Direct Mail eBook 101

Martech

FEBRUARY 19, 2024

Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research. Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. So, adding more to your marketing mix is easy, right?

Whitepaper 98

Whitepaper Education Marketing Mix Traditional Marketing 98

Martech

FEBRUARY 16, 2024

Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research. Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. So, adding more to your marketing mix is easy, right?

Whitepaper 98

Whitepaper Education Marketing Mix Traditional Marketing 98

Martech

FEBRUARY 12, 2024

Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research. Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. So, adding more to your marketing mix is easy, right?

Whitepaper 85

Whitepaper Education Marketing Mix Traditional Marketing 85

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts. Being Top-Heavy. Top-of-the-funnel heavy, that is.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Marketing Insider Group

AUGUST 12, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. In fact in the long run it costs a lot more. On average a software company will spend between $40 – $75K in additional “qualification” costs for every 1000 “leads”.

Telemarketing 78

Telemarketing Customer loyalty Marketing Marketers 78

Marketing Insider Group

JULY 19, 2010

Some people prefer whitepapers, demo’s, trial offers, benchmarking studies, so we must be sure we have these ready as it will aid us in increasing our lead count and subsequent ROI. The representative needs to have many assets at the ready, as people like to view products or services in various ways.

Telemarketing 76

Telemarketing Inbound Marketing Customer loyalty Whitepaper 76

Adobe Experience Cloud Blog

APRIL 23, 2012

by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. As B2B marketing budgets have become strained, many marketers believe they should be doing more with less. The possibilities are endless, and creative B2B marketers will think of many more.

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

Marketing Insider Group

NOVEMBER 25, 2020

If you’re not sure how to make your brand stand out, see what kinds of marketing tactics other B2B marketing professionals saw success with this year in our 2021 B2B Marketing Mix Report. Then, keep reading to learn about 4 ways can use digital marketing to stand out.

Digital Marketing 117

Digital Marketing Whitepaper Communications Marketing 117

Marketing Insider Group

AUGUST 20, 2020

Most B2B organizations use a marketing mix of multiple strategies, the most common being email campaigns, content marketing, and in-person events. Since customers are using multiple content resources, it can be extremely difficult to create an accurate attribution model – but it is not impossible.

Whitepaper 110

Whitepaper Customer Journey B2C Marketing Mix 110

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts. Being Top-Heavy. Top-of-the-funnel heavy, that is.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Adobe Experience Cloud Blog

AUGUST 7, 2015

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix.

Thought Leadership 134

Thought Leadership Whitepaper User-Generated Marketing Automation Platform 134

Marketing Insider Group

JULY 27, 2010

One trick is to compile a list of all the best content from previous campaigns that you already have on hand. Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. Make sure you cover each buying stage.

Telemarketing 76

Telemarketing Inbound Marketing Customer loyalty Whitepaper 76

Adobe Experience Cloud Blog

NOVEMBER 12, 2012

by Dayna Rothman When determining your content marketing mix, you want to make sure that you have what we at Marketo call “Big Rock Content Pieces”. At Marketo, our “Big Rocks” are in the form of our Definitive Guides, which can be 80+ pages jam packed full of awesome content and tips.

Whitepaper 122

Whitepaper Thought Leadership Marketing Mix Promotion 122

Marketing Insider Group

DECEMBER 17, 2020

Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist. Whitepapers are persuasive, authoritative pieces where you discuss a particular issue or topic and provide your proven stance or solution.

Whitepaper 117

Whitepaper eBook Marketing Mix Thought Leadership 117

Marketing Insider Group

SEPTEMBER 30, 2010

Christina Pappas Oct 4 2010 There are a couple other tactics that I have tried to ‘bridge the gap’ between sales and marketing. So, I took everything I had given them; scripts, datasheets, whitepapers, competitor data, etc. First, I did their job for 1 day per month. and sat in their seat and made calls.

Marketing 78

Marketing Marketers Manufacturing Customer loyalty 78