Content Marketing Marketing Marketing Mix Traditional Marketing 
Exposure Ninja
AUGUST 11, 2023
It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth. What Is Marketing?
Contently B2C
SEPTEMBER 15, 2016
They generate a lot of content. Content teams are often siloed within the marketing department, but not at LEGO. At an ad-tech conference obsessed with data, Goldin was one voice advocating for a balanced strategy that incorporated more traditional marketing tactics. . “They’re very important to us.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
JUNE 2, 2010
Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. In this post I will explain the 4 most common mistakes marketers make. Sounds easy right?
Marketing Insider Group
DECEMBER 30, 2013
Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. I think I had the topics right.
Marketing Insider Group
MARCH 1, 2012
Last year I announced that change was coming to B2B Marketing and urged marketers to get ready… Earlier this week I wrote about the decline of trust in traditional news media, CEOs and government officials and the corresponding rise of the employee-brand. Lessons for Marketers.
Marketing Insider Group
JUNE 11, 2013
In 2011 , Mary updated her views on the above but also covered Content Marketing. She talked about how the value of undifferentiated content is approaching $0. Key Consideration: Does your marketing mix spend an appropriate amount of money in the channels where your audience spends their time?
Marketing Insider Group
SEPTEMBER 15, 2010
At the same time, it is just another marketing channel. The reason I believe marketers are so confused about social media is because of this paradox. So I thought it was best to identify a clear framework for marketers to use to create successful social media strategies. Channel: not every marketer belongs on Facebook.
Expert insights. Personalized for you.
52 
Let's personalize your content