Search Engine Land

NOVEMBER 14, 2022

Why is content marketing important? That’s a loaded question, but worth considering, because the benefits of content marketing are almost too numerous to count. Content marketing is all about magnetizing ideal customers to your brand. What are some other reasons content marketing is important?

Content Marketing 97

Content Marketing Traditional Marketing Real Estate Marketing 97

Marketing Insider Group

MARCH 16, 2021

While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. Let’s dive into why so you have a better idea of what to expect when you focus on content. Content marketing wins ROI.

Advertising 133

Advertising Advertisers Content Marketing User-Generated 133

Sachs Marketing Group

JULY 17, 2023

Accurate measurement and evaluation are critical for successful content marketing. In order to gain actionable insights and optimize your strategies, it is essential to track various content marketing metrics such as Traffic Sources, Impressions, CTR, Bounce Rate, Content Engagement, Backlinks, Email Opt-in Rates, and Keyword Rankings.

Content Marketing 71

Content Marketing Marketing Marketers Analytics 71

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. And sadly, they’re wrong on both counts.

Content Marketing 129

Content Marketing Real Estate Marketing Marketers 129

Welcome Software

OCTOBER 26, 2023

And content marketing is no different. So let’s take a look at the current content marketing trends to help make sure your strategy remains one step ahead of the march of progress. Video: Video, especially short form, is set to remain essential to content marketing. But here’s the link.

Content Marketing 52

Content Marketing User-Generated Affiliate Marketing Market Trends 52

Content Marketing Institute

NOVEMBER 24, 2017

Are you looking for a job – or looking to hire someone – in a field associated with “content marketing” or “content strategy” or “content marketing strategy”? And while that’s a great description of what many content marketers do, it doesn’t fit what content strategists (like me) do.

Content Marketing 108

Content Marketing Marketing Strategy Marketing Marketers 108

Welcome Software

OCTOBER 26, 2023

And content marketing is no different. So let’s take a look at the current content marketing trends to help make sure your strategy remains one step ahead of the march of progress. Video: Video, especially short form, is set to remain essential to content marketing. But here’s the link.

Content Marketing 40

Content Marketing User-Generated Affiliate Marketing Market Trends 40

Adobe Experience Cloud Blog

NOVEMBER 10, 2014

Author: Ellen Gomes Content marketing is the process of creating valuable, relevant content for the purpose of attracting, acquiring and engaging your audience. While content marketing can be anything your organization creates to share its story, it only qualifies as content marketing if it aims to drive customer action.

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134

Content Marketing Institute

SEPTEMBER 4, 2018

Editor’s note: Explaining content marketing is a never-ending challenge. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. Content marketing as your family would understand.

Content Marketing 111

Content Marketing Non-Profit Transform Education 111

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66

Marketing Insider Group

SEPTEMBER 7, 2011

In some organizations, the primary role of marketing is simply to help sales make a deal. And I’m not sure traditional marketing is dead, but it ain’t what it used to be. They call 60 “ the most important number in marketing &# and they just might be right! What does this mean for marketers?

Traditional Marketing 86

Traditional Marketing Inbound Marketing Shoppers Finance 86

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Outbound Marketing 111

Outbound Marketing Content Marketing User-Generated Traditional Marketing 111

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Marketing 112

Marketing Marketers CRM Digital Marketing 112

Tiecas

MAY 7, 2024

What the heck am I talking about, and why am I suggesting the pillar of B2B industrial marketing success is somehow broken? How does all this relate to industrial marketing? Industrial marketers —bless their hearts—are a little bit like those folks obsessed with finding shiny new pennies. Is this clickbait? Have I lost my mind?

Manufacturing 52

Manufacturing Thought Leadership Marketing Marketers 52

Search Engine Land

MARCH 20, 2024

Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Traditional Marketing 90

Traditional Marketing Marketing Marketers Copywriting 90

Martech

MARCH 20, 2024

.” Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Traditional Marketing 83

Traditional Marketing Marketing Marketers Copywriting 83

Marketing Insider Group

AUGUST 20, 2014

What is content marketing? Who needs to worry about content marketing? Strategic digital marketers all need to understand the importance of content marketing. And it falls all the way down to the person building websites, creating social content and building editorial calendars.

Content Marketing 98

Content Marketing Entertainment CMO Marketing 98

Businesses Grow

JANUARY 9, 2023

Today, I am proud and excited to introduce my new book — my best work — and an unmissable idea for this tumultuous marketing era. It is time for the next phase of human-centered marketing. It is time for modern marketing that works, marketing that customers actually want. But it’s not.

Health 142

Health Marketing Marketers B2C 142

Adobe Experience Cloud Blog

OCTOBER 3, 2013

Here’s a list of 31 ideas and thoughts, which I believe will make an immediate impact on your content marketing, even if you only execute a few. All of these are highly actionable ideas that can inspire innovative, engaging content marketing. Consider that less content could mean more impact.

Content Marketing 134

Content Marketing Thought Leadership eBook Marketing 134

Marketing Insider Group

FEBRUARY 11, 2015

In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape. Here are some of our favorites content marketing quotes. “ Content Marketing is all the Marketing that’s left.

Content Marketing 102

Content Marketing Marketing Marketers Traditional Marketing 102

Businesses Grow

MAY 30, 2023

I founded a community of marketing geeks called RISE and we just unleashed something wild and wonderful. It is The Most Amazing Marketing Book Ever. Before I PROVE to you that this is the most amazing marketing book, let me tell you how we got here. Third, this book breaks content barriers. And it’s 100% human content.

Copywriting 144

Copywriting Direct Mail Marketing Marketers 144

Marketing Insider Group

DECEMBER 5, 2013

78% of CMOs think content is the future of marketing ( Demand Metric ). 60-70% of B2B marketing content goes unused ( Sirius Decisions ). Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% of a website’s content drives more than 50% of its traffic. InboundWriter ).

Content Marketing 95

Content Marketing Marketing Marketers Traditional Marketing 95

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

Influencer Marketing 125

Influencer Marketing Whitepaper User-Generated Marketing 125

Marketing Insider Group

DECEMBER 18, 2013

The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future. Sirius Decisions.

Content Marketing 107

Content Marketing Direct Mail PR Marketing 107

Marketing Insider Group

AUGUST 20, 2019

Marketing transformation isn’t just a buzzword. Marketing has to evolve in order to keep pace with our changing world and shifting customer habits. In any industry, marketers are facing fierce competition and a much more educated buyer. So, how does a brand successfully transform its marketing? It’s a way to evolve.

Transform 40

Transform Content Marketing Thought Leadership Marketing 40

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. It’s a fact.

Millennials 222

Millennials Whitepaper Transform Gen Z 222

Marketing Insider Group

OCTOBER 14, 2015

Content marketing strategy for startups and medium sized companies might not always seem manageable, especially in terms of scaling. The benefits of creating a content marketing strategy with small teams are apparent across multiple KPIs. Get yourself some good content marketing software.

Content Marketing 86

Content Marketing Outbound Marketing Millennials Inbound Marketing 86

Exposure Ninja

AUGUST 11, 2023

It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth. What Is Marketing?

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Marketing Insider Group

MARCH 23, 2016

For today’s top marketers, content marketing is as essential as water is to life. Content marketing attracts, converts and retains customers by delivering relevant and valuable information to help them make better, smarter purchasing decisions.

Content Marketing 51

Content Marketing Traditional Marketing Marketing Marketers 51

Exposure Ninja

OCTOBER 16, 2023

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital. million for just a 30-second advert.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Search Engine Journal

MAY 14, 2020

Traditional marketing is still a valuable B2B asset. And the art of synergizing traditional with digital marketing is worth mastering. The post 5 Brilliant Ways to Combine Traditional & Digital Marketing via @alexanderkesler appeared first on Search Engine Journal. Here's how to do it.

Digital Marketing 145

Digital Marketing Traditional Marketing Marketing Marketers 145

Marketing Insider Group

AUGUST 11, 2015

As CEO of a company moving to content marketing, are you wondering how to set the right course? And you have a sense that the traditional marketing that generated leads in the past isn’t working anymore. What is the content’s focus? Those two things are the most important determinants of content marketing success.

Content Marketing 81

Content Marketing Transform Direct Mail eBook 81

Neil Patel

AUGUST 10, 2021

Law firm marketing is essential to attracting clients and sharing what your law practice offers. The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. A pull, rather than push, strategy is referred to as inbound marketing. Laws Pertinent to Lawyers.

Law 139

Law Inbound Marketing Education Traditional Marketing 139

Marketing Insider Group

SEPTEMBER 19, 2013

Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Marketers and brands are trying to understand content marketing and how to execute successful content marketing programs. What are the most common mistakes brands make with content marketing?

Content Marketing 87

Content Marketing Transform Thought Leadership Marketing 87

Marketing Insider Group

JUNE 26, 2012

Content Marketing is a hot new topic because businesses have realized that customers run away when they sense traditional marketing techniques. But now instead of competing on the sheer quantity of interruptions, businesses are competing on the quality of their content. Change is coming for many B2B Marketers.

Content Marketing 83

Content Marketing Marketing Marketers Traditional Marketing 83

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Copywriting 143

Copywriting User-Generated Marketing Marketers 143

Marketing Insider Group

OCTOBER 9, 2018

Traditional marketing is not as effective today as it used to be. People – understandably – prefer messaging and content that directly speaks to their needs and goals over being bombarded with brand advertising. Content marketing, on the […].

Traditional Marketing 103

Traditional Marketing Marketing Marketers Advertising 103