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Four ways marketing analytics tools drive business growth

Econsultancy

As a result, marketing analytics will continue to grow in importance over the coming years. But with marketing budgets still being limited to a certain degree, what should be prioritised? Bringing marketing analytics tools to the masses. Marketing analytics benefits all. About Mediahawk.

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7 Examples of Effective Cross-selling (and Why They Work)

CXL

Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. Cross-selling recommends additional products that complement the one being bought. Focus on value.

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Differentiation Strategy (and the Sea of Sameness)

CXL

The language they use is vanilla, the product/service they offer like any other, and the marketing message is identical to that of their competition. If you look at any mature category, you’ll find it full of products that are basically the same. Or email marketing tools. Some people are new to your category of products.

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