Sprout Social

MAY 7, 2025

The app is used by people of all ages, but Gen Z have notable expectations from WhatsApp and businesses. WhatsApp is a uniquely powerful tool because it allows brands to tap into conversational marketing. DHL offers multiple ways for customers to track deliveries, including through their WhatsApp digital assistant.

Gen Z 71

Gen Z Marketers Marketing Logistics 71

Martech

DECEMBER 29, 2023

“Organizations are trying to do that, and they’re also trying to inject more personalization and anticipate what customers need based on their activity through an app.” Yes, the aim is to make both digital and physical experiences available for every customer journey upon request. A main target is Gen Z. “A

Retail 123

Retail eCommerce Gen Z Shoppers 123

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. billion by 2026.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120