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The app is used by people of all ages, but GenZ have notable expectations from WhatsApp and businesses. WhatsApp is a uniquely powerful tool because it allows brands to tap into conversationalmarketing. DHL offers multiple ways for customers to track deliveries, including through their WhatsApp digital assistant.
“Organizations are trying to do that, and they’re also trying to inject more personalization and anticipate what customers need based on their activity through an app.” Yes, the aim is to make both digital and physical experiences available for every customerjourney upon request. A main target is GenZ. “A
Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises GenZ users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. billion by 2026.
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