Martech

AUGUST 2, 2022

Across the last seven quarters the most common categories of companies that were acquired were: Advertising Analytics Audience segmentation Campaign management Content marketing Conversational marketing Customer journey/lifecycle management Customer engagement Customer experience Customer service Data management Email Events Marketing automation Payments (..)

Product Life Cycle 121

Product Life Cycle CRM Marketing Automation Platform Customer Journey 121

Hubspot Marketing

MAY 14, 2019

Contextual Marketing. Contextual marketing is targeting online users with different ads on websites and social media networks based on their online browsing behavior. Conversational Marketing. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Event Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Martech

JANUARY 4, 2022

Virtual events and webinar platform ON24 has announced new integrations with conversational marketing platform Drift. ON24, which went public in 2021, offers marketers insights based on engagement data gathered through virtual and hybrid events created on its platform.

Conversational Marketing 109

Conversational Marketing Management Marketing Marketers 109

Adobe Experience Cloud Blog

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. An interactive webinar/live event platform.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174