Martech

DECEMBER 29, 2023

Tone is critical when it comes to communicating with consumers and it can truly make or break a brand,” said Joscha Koepke, head of product at conversational marketing company Connectly. A main target is Gen Z. “A This becomes crucial when there is an extensive product line and catalogs are complex.

Retail 111

Retail eCommerce Gen Z Transform 111

Martech

MARCH 30, 2023

The key to any conversation is at least two people engaging in a substantive back and forth. Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people. That’s not a conversation. Marketing is not advertising.

Gen Z 126

Gen Z Marketing Marketers User-Generated 126

Digital Marketer

JUNE 7, 2023

Ecommerce social media marketing refers to the strategic use of social media platforms to promote, sell, engage, and support customers in the context of ecommerce. Social commerce involves marketing and selling your product (or service) directly on social media platforms. Are they millennials or Gen Z?

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

Hubspot Marketing

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 143

Gen Z eCommerce Shoppers Millennials 143

CXL

MAY 27, 2022

Lead generation is about capturing demand. Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Lead generation marketers capitalize on the interest demand generation creates.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. of global web traffic.

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81