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5 Steps to Kickstart Your Account-Based Marketing Program

Adobe Experience Cloud Blog

JANUARY 20, 2017

According to MarketingProfs, companies that have aligned sales and marketing teams generate 208% more revenue. The beauty of ABM is that it inherently eliminates what sales may deem as “noise” from marketing’s broad-reaching lead generation initiatives. Think quality over quantity, and account health over leads.

Thought Leadership 116
Thought Leadership Customer Acquisition Marketing Marketers 116
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10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use

Adobe Experience Cloud Blog

JUNE 25, 2020

They take less time to plan and promote. But you need technology to efficiently plan, promote, and deliver your event—especially if you’re planning to run multiple events throughout the year or you have a small marketing team. An interactive webinar/live event platform. Live chat and conversation marketing.

Logistics 174
Logistics Thought Leadership PR Marketing Automation Platform 174
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