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Conversational marketing: A guide to a key B2B GTM strategy

Martech

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. Who is conversational marketing for?

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The 2024 guide to generative AI in marketing

Use Insider

From discovering segmentation insights to creating customer journeys, generating content, and automating two-way unstructured conversations, generative AI streamlines the process, enabling marketers to deliver revenue-boosting campaigns within minutes instead of days.

Insiders

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. Affiliate Marketing. Buzz Marketing. Campus Marketing. Cause Marketing. Contextual Marketing.

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Digital Personalization Trends for This Year

Marketing Insider Group

80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing. Here are some of our favorite ways to implement digital personalization aligned with your company.

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Why we care about AI in marketing

Martech

However, when it comes to certain aspects of marketing, like predictive analytics and digital advertising, AI is capable of incredible things. For example, when your goal is to understand your customers’ needs and match them to appropriate products or services, this is where AI shines. Learn more about AI marketing.

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The Benefits of ChatGPT (And How it’s Reshaping Digital Marketing)

Sachs Marketing Group

This can save businesses time and resources, allowing them to focus on other aspects of their marketing strategy. In fact, according to a recent study by Adobe, companies that use AI-powered marketing tools are more than twice as likely to have a “delighted” customer base than companies that don’t.

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50 Ecommerce Marketing Tools to Boost Revenue in 2024

Customers.ai

Website / URL * Grade my website Ecommerce Platforms Ecommerce platforms are like the digital heartbeats of online stores, offering everything businesses need to effortlessly showcase and sell their products, ensuring a smooth and enjoyable shopping journey for customers. See how Customers.ai integrates with Mailchimp.

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