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Conversational marketing: A guide to a key B2B GTM strategy

Martech

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

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The email deluge: Wednesday’s Daily Brief

Martech

And you definitely should still communicate with more casual customers, just realize that inbox real estate is scarce, and try developing other channels for those less hardcore purchasers. Using marketing technology requires great (human) minds. Conversations should be at the heart of today’s B2B marketing strategies.

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The Top 5 Benefits of Combining Email Marketing with SMS

Campaign Monitor

Combining email marketing with SMS packs a pretty potent punch. Here are the top five benefits of mixing both of these channels into your marketing strategy. Its strengths can fill some of the gaps in your email campaigns to make your marketing strategies more powerful. billion industry. billion industry.

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7 Examples of Effective Cross-selling (and Why They Work)

CXL

It’s also a marketing strategy used by Amazon on every product page with its “Frequently bought together” section. Its landing pages make the most of their real estate to show related products that complement the central product. Conversational marketing works because it personalizes the customer experience.