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Conversationalmarketing. Conversationalmarketing is nothing new. Another study claims that 40% of millennials say messaging apps are their preferred means of customer service and purchase help. 40% of millennials say messaging apps are their preferred means of customer service via @GeoMarketing study.
But, as with any newmarketing trend, you might wonder, "Are consumers actually buying products while surfing social media?". As a marketer, creating an online catalog or ecommerce process -- even with the help of an intuitive social media platform -- takes time and effort. Takeaways for Marketers.
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