Conversational Marketing, Millennials, Product and Product Marketing

Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

Hubspot Marketing

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z

Gen Z eCommerce Shoppers Millennials

Adobe’s roadmap for B2B, CDP and product analytics

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.

Analytics

Analytics Product Automobile Customer Journey

Marketing Pro Pulse

Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

Adobe’s roadmap for B2B, CDP and product analytics

Webinars

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