Hubspot Marketing

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 144

Gen Z eCommerce Shoppers Millennials 144

Neil Patel

JANUARY 19, 2021

Promote Your Product. Roughly 54 percent of millennials turn to social media platforms for product research, so voice tweets provide a great opportunity to shout about your core products. You can also use voice tweets to promote underselling products and services by linking to them in the same thread! A final tip.

Customer loyalty 139

Customer loyalty Transform User-Generated Entertainment 139

Hubspot Marketing

JANUARY 20, 2020

This condition especially impacts millennials. This has proven to be beneficial to Lisa Edwards, a product marketing manager who logs many of her pleasant work moments in one folder -- which she aptly calls her "Smile File.". While burnout is common, it isn't just isolated to people who dislike their jobs.

Energy 116

Energy Health Millennials Marketing 116

Unbounce

JUNE 23, 2023

Louis is the Head of Marketing at Dealtale, an organization that dives into the science behind revenue generation and how marketers can use cutting-edge technology to, y’know, market better. So a marketer’s toolkit is just going to be so much broader. Super proud of our product team. Molly, how are you today?

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

Welcome Software

JULY 13, 2022

Trends in the valuation of the global DXP market closely track recent shifts in customer preferences and expectations. The DXP product market had a total value of $10.11 Sixty percent of customers expect increased digitalization, and among Millennials and Gen Z, this percentage rises to 89%. billion in 2021.

Transform 40

Transform Gen Z Millennials B2C 40

Adobe Experience Cloud Blog

AUGUST 18, 2016

Artificial intelligence was once something we only saw in Sci-Fi movies and is now used to create new, innovative tech products like Amazon’s Alexa and Google’s self-driving car. And the importance of mobile will only accelerate as mobile-first millennials become more financially independent.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Content Marketing Institute

DECEMBER 5, 2017

From conception to airing took about two years, with a production time of three to four months. It’s a key market for us. The millennial market is really who banks like ours are looking to connect with.”. It was never a product campaign; it was a straight goodwill campaign. Click To Tweet.

Education 99

Education Marketing Strategy Branding Energy 99

Exposure Ninja

FEBRUARY 6, 2023

Visitors should easily be able to understand what your unique selling point (USP) is and what problems your product/service solves for them. Let’s take a look at a marketing budget example: You’re a famous influencer who is expanding their merch section by introducing a new energy drink. What makes you stand out from your competitors?

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.

Analytics 93

Analytics Product Automobile Customer Journey 93

Rock Content

JUNE 20, 2016

In fact, a study by Forbes revealed that 43% of millennials rank authenticity over content when consuming news. Your content and product marketing team can’t start implementing the brand voice if they don’t have a clear and authoritative guide to follow. Develop a mascot? Switch to the active voice? Write it down!

Branding 41

Branding Millennials Communications Content Marketing 41

Rock Content

JUNE 22, 2016

In fact, a study by Forbes revealed that 43% of millennials rank authenticity over content when consuming news. Your content and product marketing team can’t start implementing the brand voice if they don’t have a clear and authoritative guide to follow. Develop a mascot? Switch to the active voice? Write it down!

Branding 40

Branding Millennials Communications Content Marketing 40

The Marketing Journal

JULY 31, 2021

Marketing, a subject that I dearly love, needs to be reformulated in terms of its purpose and constraints. Otherwise, marketing will continue to work at cross-purposes with the growing societal need for achieving sustainability. Marketing’s normal purpose is to help companies increase their sales.

Marketing 40

Marketing Marketers Customer Millennials 40

Content Marketing Institute

OCTOBER 14, 2017

Today’s buying committees are diverse: Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder, thanks to their different preferences. Their report, “The Millennials Are Here! The deep dive – Industry analysis. (34:40):

Content Marketing 84

Content Marketing Millennials Pharmaceutical Finance 84

Hubspot Marketing

JULY 20, 2020

Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor. While millennials grew up in more stable financial times, most of Gen Z's earliest memories took place during the U.S.

Gen Z 142

Gen Z Millennials Education Health 142

Marketing Insider Group

SEPTEMBER 14, 2023

Remember, Content Marketing Is a Step-By-Step Process 10 years ago, many B2B content marketers were still product-focused rather than focused on the customer and their needs. And while we have come along way, we still see brands struggling with the true meaning of content marketing. Lots of brands run into this problem.

Content Marketing 109

Content Marketing Thought Leadership Gen Z Marketing 109