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B2B Sales In A Slow Economy: How New Business Relationships Can Fortify Your Future

Marketing Insider Group

The production of products and services that are deemed non-essential will be reduced temporarily. B2B businesses are careful not to market products that are non-essential for fear of backlash. For instance, HubSpot made their conversational marketing tool for free. Be alert for unmet needs. Be proactive.

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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

It’s a non profit that works to regenerate ocean health globally by restoring coastal ecosystems. For instance, Nordstrom was forced to address criticism after its former partner/influencer Arielle Charnas relocated from New York to the Hamptons during the coronavirus crisis, despite federal guidelines restricting non-essential travel.

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How to Create AI Marketing Personas with 8 Powerful Prompts

Orbit Media Studios

Andy’s prompt: Build a persona for a Marketing Director of a $10M non-profit in the midwest US with a mission to provide better access to healthcare resources in under-served communities. The goals of this person are to create more effective fundraising campaigns through digital marketing and also to promote their events.

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How to Tune Up Your Email Marketing So You Can Improve Conversions and Make More Money

Duct Tape Marketing

Note: If you’re shipping emails from Gmail or Yahoo (versus MailChimp, AWeber, etc) you may have a hard time finding report data, but you can still use the tips in this post to improve your email marketing.

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How to Tune Up Your Email Marketing So You Can Improve Conversions and Make More Money

Duct Tape Marketing

Note: If you’re shipping emails from Gmail or Yahoo (versus MailChimp, AWeber, etc) you may have a hard time finding report data, but you can still use the tips in this post to improve your email marketing.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. Orbit Media) 90% of businesses employ content marketing tactics like blogging. DemandMetric) Companies that blog attract 55% more website visitors than non-blogging companies. Venngage) The average length of a blog post is 1,376 words.

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Marketing Automation in Numbers

Markinblog

88% of marketers say that they use more than one martech tool on a regular basis — including single-vendor suite users. 76% of marketers who use marketing automation reportedly saw a positive ROI within a year. 77% of marketers report an increase in conversion due to automation. Marketing automation drives a 14.5%