Unbounce

MAY 15, 2024

For example, say your conversion rate isn’t great on a key landing page and you’re trying to right the ship. Customer acquisition cost (CAC) Customer acquisition cost is similar to CPA but broader. These will give you clarity into which levers you actually need to pull to grow conversions.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Unbounce

OCTOBER 24, 2023

And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. Offering customers open communication and solid support can spell the difference between customers sticking with you or jumping ship.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. Offering customers open communication and solid support can spell the difference between customers sticking with you or jumping ship.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

CXL

JUNE 16, 2022

Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. It ensures every customer sees the right messaging at every stage, from curious visitor to loyal customer.

User-Generated 107

User-Generated Real Estate Price Retail 107

Content Marketing Institute

NOVEMBER 27, 2018

Email marketing automation, Jessica says, can “bring that ship of people to your great content, with the goal of them spending time with you, getting to know you better, and maybe moving down that funnel.”. HANDPICKED RELATED CONTENT: 8 Copywriting Techniques to Boost Email Conversions. Customer journey (intermediate).

Email Marketing 95

Email Marketing CRM Real Estate Shipping 95

Sprout Social

APRIL 6, 2023

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. To let customers know they are talking to a bot, many brands also choose to give their bot a name.

User-Generated 81

User-Generated Marketing Marketers Gen Z 81